Magento is one of the most widely used e–commerce platforms. Users will be able to build large online shops with a variety of extra features with its assistance. Magento is a PHP and MySQL–based content management system with open source code that can be changed and customized to your specific requirements at any moment. Adobe owns the engine entirely at the moment.
The convenience of use
Magento was created with the intention of providing e–commerce services. The creators tout their software as the simplest to use, but novices will need to study its features and grasp the functioning owing to the absence of a built–in graphic designer. For more advanced users, Magento will not be a problem. And other users can always use ecommerce development services in usa.
Adding new categories, pages and products, as well as editing them, is done directly in the admin panel. Here you can also manage add–ons, customize templates and much more. If we consider this approach from a technical point of view, the absence of a visual editor right on the product pages eliminates unnecessary scripts, which often become a stumbling block on the way to performance. Having studied the main functionality of the engine a little, it becomes easy to manage, since there is literally nothing superfluous here that could affect important performance indicators.
Admin panel design
For such purposes, the Magento admin interface is designed in a traditional manner. The user is brought to the Dashboard area upon entering, which collects summary information on the site’s activities. You can see how many purchases have been made, which items have been sold the most, what the average bill is, and what the most popular requests are.
On the left is the main menu, which is split into various categories:
- The dashboard is a summary of the shop.
- Catalog – split into sub–items “Categories” and “Goods,” here is where you may add and edit new products and categories;
- Visitors – information about site visitors; Costumers – information about site visitors;
- Users can also add landing pages in this section or create blog entries, which are then displayed in the news; Content – here you can configure the visual part of the online store, customize the appearance of individual pages, as well as enable or disable individual widgets; Users can also add landing pages in this section or make blog entries, which are then displayed in the news;
- Stores – a component that is very helpful for multilingual online store owners, as it allows them to translate and add regional add–ons for each of their stores;
- The major engine and system settings are found under the System tab.
Search Engine Optimization (SEO)
Magento provides standard tools for website search engine optimization:
- Change the title and description of each page.
- Changing the visibility status of the page.
- Adding key phrases.
- Setting up a robots.txt file.
- Adding a sitemap.
- Using the canonical link meta tag for categories and products.
- Including canonical links helps prevent duplicate pages from being created. This is a common problem in online stores, where there are similar or identical products with different attributes.
If the store is large, then it is useful to use the automatic generation of metadata. Magento has such an opportunity out of the box. In the standard configuration, there are also tools for modifying the sitemap.
Also Read: What is a Freelancer Management System (FMS)
Advantages and drawbacks
The following are some of Magento’s key benefits:
- a better caching system Varnish Cash – improves page loading times;
- improves indexing operations – indexing of site pages is done in the background and has no effect on the speed with which it works;
- full Google Analytics integration – complete shop reporting and connection with services like Google AdWords;
- advanced user management – multiple users can have one account, and you can restrict directory viewing for some of them;
- support for several payment systems, including PayPal;
- the ability to make large purchases with a check up to 300 positions;
- high speed of work even with a large number of visitors;
- mobile device adaptability of templates.
If we’re talking about drawbacks, the following things should be taken into consideration:
- Complex installation procedure – most likely, you will have to entrust third–party individuals to install CMS Magento, and a novice doing any operations without the knowledge behind his back will simply be beyond his abilities;
- the need for improvement – if you want to make your web shop really distinctive and original, you’ll either have to study ZendFramework, the foundation upon which Magento was built, or employ experts, both of which are expensive;
- High–quality hosting is required – basic and low–cost hosting is insufficient for Magento installation;
- a small number of additions.
With Magento, you can increase your store’s profits. If you want to know the ideal way to do this – contact reliable providers of ecommerce consulting services.