Sortlist has recently become one of the most popular online tools for marketing search results. At present, there are over six hundred sorting methods in place on Sortlist. This number far exceeds that of the many search engine optimization (SEO) services available. Because of this, many SEO companies feel intimidated about submitting their websites to the website. What does this mean to marketers?
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First, let’s talk about why marketers feel so intimidated. For one, a lot of companies seem to think that sorting through marketing agencies and other digital agencies is a difficult process. For another, a large number of marketers feel that sorting through the various sorting methods offered by the various companies in the market is an overly complicated task. This is especially true when considering the number of different criteria and options that are available in the standard sortlist. However, while sorting through digital agencies may not be a simple task, it is far from impossible to find marketing companies that work with Sortlist.
While not all communication agencies use a sortlist, many do. Additionally, there are a great deal of digital agencies that have their own sortlist and would greatly benefit from marketers using a standard sortlist. There are a few reasons why marketers feel more comfortable using a standard sortlist to find marketing companies. In addition to the multi-criteria searching tool, marketers often find themselves dealing with multiple sorting criteria. If each criterion was to be submitted individually, then the process could take significantly longer.
Another advantage to using a standard sortlist to find marketing companies is that it provides marketers with a list that is more tightly focused. A list of relevant agencies that are closely related can be obtained by sorting through dozens of other vendors. This tighter focus allows marketers to focus on specific criteria and eliminates irrelevant matches. When selecting a company with which to work, it is important to consider not only how often the company is available for meetings, but also how often the company is free to meet with.
Marketing managers should also consider how often the company meets over the course of a typical day. Meetings between digital agencies may occur once or twice per week, while larger clients will meet more frequently. When evaluating a company, a marketing manager should ensure that the frequency of the meeting is appropriate. If a large percentage of the marketing team spends most of the day on off days, then the quality of the company may suffer. Conversely, if the majority of the marketing staff is always on time, then the quality of the service provided will be quite high.
By using a standard sortlist to match up marketing companies, the marketing manager can eliminate the trial and error process and focus on the quality of one company instead of dozens of other options. A good sorting method can allow the marketing team to focus on what really matters for their clients, rather than wasting time on unimportant or difficult questions. While using a standard sortlist may take some time and effort to set up, it will prove to be invaluable in the long run. Once the shortlist has been established, it should remain in use and used by the marketing team until further notice.