SEO or Search Engine Optimization is one of the most important tools for promoting your website. You can use this tool for getting a lot of visitors from Google or other search engines for free. There is no charge that you need to pay for the advertisements, especially when your website can rank on the first page of the search result. Some recommended tools are good for your SEO campaign. This article will share some of the most popular tools for boosting your SEO performance. It is very easy for you to learn about how to use some of these powerful tools.
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1. Google Analytics
This is the best tool that you can use for analyzing the performance of your website. If you are serious about SEO, you should take a look at this site. It is a free tool that is offered by Google. You can tweak your content strategy based on all details that are explained by this tool. You can take a look at some details of your website, for example, traffic sources, site visits, bounce rate, location demographics, and many other details. You can combine this tool with other tools from Google, for example, Page Speed Insight, Search Console, Keyword Planner, Sheets, etc.
This is another important tool that can support your SEO campaign. When using this powerful tool, you can get access to the Domain Authority and also Page Authority scores of any pages. As all you know, DA and PA scores are very important to determine their rankings on the search engines, especially Google. MozBar also has a Page Analysis feature. This feature allows you to explore all elements of your page, for example, link metrics, general attributes, page title, markup, etc. Some other advanced features are offered by this tool, including the Keyword Difficulty Scoring system and also Page Optimization.
Many SEO experts are using this tool for supporting their SEO campaigns. There are a lot of features that are offered by this tool. This SEO tool is specially created to help you in your keyword research process. It allows you to find any keywords that many other websites are ranking for. You will be able to target any of these keywords by placing these keywords on your website. SEM Rush also provides detailed information about any keywords, their position on the SERPs, and also their specific URLs of any websites. You can analyze any of these pages, so you can learn why these pages can rank high on the search engine.
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4. Mobile-Friendly Test
Nowadays, a mobile-friendly website becomes an important part of your SEO. If you want to have a successful SEO campaign, you need to have a good website that can be accessed via any mobile device, such as laptops, tablets, handphones, etc. You can use Google’s Mobile-friendly test tool. You only need to type in your website’s URL on the system. Google is going to give your score based on your page speed, user experience, and also mobile-friendliness. This tool can give you some recommendations or suggestions on how you can improve the mobile-friendliness of your website.
This is one of the best tools for finding some potential keywords on the Internet. It is going to scrape all the data from Google’s Keyword Planner. You can get a lot of keyword ideas based on your keyword. This tool will give you complete information about each keyword, including its search volume, level of competition, and also CPC. You can also filter out any keywords that you don’t want to have from the search results.
6. Google Search Console
It is one of the most popular tools that can be offered by Google. This tool provides complete information about any details from your website. When you use this powerful tool, you can get insights that are related to many details, including sitemap status, mobile usability, indexation issues, keyword performance, and also URL performance. It is very easy for you to take a look at your website performance on the search engine by using this powerful tool. This tool can also give some improvement suggestions, so you can improve the performance of your website on Google’s search engine.