A business name is an essential part of your brand identity and serves as the first impression for potential customers.
It should be unique, authentic, and memorable above all; it should reflect your company’s mission and values.
That’s because customers are drawn to brands that align with their own beliefs. In fact, according to Zippia, 82% of customers prefer brands that share their values.
Meaning, you should settle for a business name that resonates with your target audience.
Once you have a suitable name, it’s important to register it with the state to establish legal ownership.
Registering your business name is a straightforward process. And to help you do that, we’ve done research and compiled 5 simple steps.
Read on!
The first step in the process is to choose a suitable name for your business.
You should select a name that is simple, authentic, and reflects your company’s products so that it’s memorable to your customers.
What’s more?
The name should also align with your company’s mission and values to establish a strong brand identity.
Once you have the perfect name, you should check with the state to ensure it’s available to avoid legal issues in the future.
The second step in this process is to register your business name with your state.
But before you do that, you have to choose a suitable business entity. You can opt for a sole proprietorship, an LLC, or a Corporation.
Once that’s decided, complete the necessary paperwork to register your business name.
Additionally, apply for an Employer Identification Number (EIN) for tax purposes and other legal obligations.
If you plan to conduct business under a different name than your legal one, you’ll need to file for a Doing Business As (DBA) name through the state.
Completing paperwork for your DBA application may be quite challenging. However, according to this GovDocFiling guide, hiring the right agency and following the correct procedures will help ensure your application is compliant with all state DBA requirements.
Applying for trademarks is a crucial process to ensure legal protection for your brand.
You should trademark your brand elements, which include your business name, logos, and slogans.
Doing so safeguards your intellectual property and prevents others from using similar marks.
Getting a matching domain name is a vital step to enhance your online visibility.
A domain name that aligns with your business name strengthens your online presence and helps in branding consistency across various platforms.
With these steps in mind, you’re now equipped to successfully register and establish your business name.
By following these guidelines, you can build a strong foundation for your brand’s identity and legal protection.
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