Categories: Market

OPPO to Unveil the “5x” Smartphone Photography Technology at MWC

OPPO Mobiles is set to announce its latest crowning achievement at the Mobile World Congress (MWC) 2017: a 5x smartphone photography technology that will give users unprecedented ability to capture highly detailed images.

In just one year, OPPO is set to unveil its next smartphone technology, the ‘5x’ Project, at MWC 2017, the world’s largest gathering for the mobile industry.

Speaking about the technology, Mr. Sky Li, VP, OPPO, MD of International Mobile Business, and President of OPPO India, said, “OPPO’s relentless pursuit of perfection without compromise has given birth to a remarkable technological breakthrough that will change how the world perceives smartphone photography.”

In 2016, OPPO announced the ‘Selfie Expert’ F-series. The flagship model, the F1 Plus, was OPPO’s first device packed with a 16-megapixel front camera. In the same year, OPPO worked with Sony to co-develop the customized 1/2.8-inch IMX398 sensor for the R9s. The outstanding product performance and amazing user experiences placed OPPO as the leading brand in setting trends for smartphone photography.

Sky added, “This remarkable achievement is the result of an extensive, year-long R&D process, combined with OPPO’s unparalleled expertise in smartphone imaging technology.

We chose MWC to unveil the ‘5x’ technology with the belief that we can inspire the industry to aim higher and continue to create pioneering products that give amazing experiences to consumers.”

Sameer
Sameer is a writer, entrepreneur and investor. He is passionate about inspiring entrepreneurs and women in business, telling great startup stories, providing readers with actionable insights on startup fundraising, startup marketing and startup non-obviousnesses and generally ranting on things that he thinks should be ranting about all while hoping to impress upon them to bet on themselves (as entrepreneurs) and bet on others (as investors or potential board members or executives or managers) who are really betting on themselves but need the motivation of someone else’s endorsement to get there.

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