- Advertisement -
Home Marketing What are the 4 types of advertising?

What are the 4 types of advertising?

- Advertisement -

You may be eager to know “what are the 4 types of advertising methods” to promote your small business effectively. Advertising is essential to growing quickly your client base. It also helps to develop brand awareness & boost your earnings. You can consider a variety of advertising approaches to promote your small business. Do focus on popular digital platforms like Google AdWords, YouTube, LinkedIn, Twitter, and Facebook. You may also choose traditional advertising platforms like TV, radio & newspapers. It is crucial for you to invest strategically to derive better ROI.

Related Post: Advertising strategy for small business

4 types of ads for your small business

You may desire to increase your brand exposure & revenue through advertisements. In such a case, you should select the most appropriate strategy that will work for your business model. Also, the advertising method selected should fit your budget.

1. PPC (Pay Per Advertising)

This online advertising medium requires you to pay a small fee each time some user clicks on your ads. It also means if your ad is not clicked, then you do not pay anything. Bing Ads & Google advertisements are common PPC Advertising platforms. This SEM (Search Engine Marketing) strategy is a wonderful option for your small business.

Also Read: Top 10 Big Data Companies of 2020

Social media advertising

2. Social media advertising

If you search for what are the 4 types of advertising, you will find social media to be popularly used. It is because it can be used for your targeted audience and also is cost-effective. You can narrow down your audience within a specific area. Few popular platforms are given below:

    • Instagram: They are amazing advertisements for your small business & offers superior visual brand and appeals to young audiences. It also includes several targeting parameters like carousel ads, stories ads, video ads, and image ads. Call-to-action buttons can also be included to drive more traffic to your site.
    • Facebook: Such types of ads are commonly used by small businesses due to their widespread adoption & low cost. You can choose different ad units like video ads, carousel images, customer offers, page likes, lead generation, event responses, etc.
    • LinkedIn: Doing some research will help you to know what are the 4 types of advertising and how LinkedIn fits here. When compared to other social networks, it is a bit expensive. However, it is a wonderful option for businesses following the B2B (business-to-business) sales model. You will be in a better position to target professionals in specific job titles & associated with specific industries.

3. Broadcast advertising

Such types of ads comprise of mass-market media like radio & TV. However, TV ads can be expensive. But if you want to promote your business locally and make your brand awareness, then this ad form can be beneficial. What are the 4 types of advertising that have more audience reach? If you want an answer to this question, then TV & radio ads are quite effective. Broadcast ad costs depend on several factors like ad length, the time when it is played, and frequency. Also should be considered the cost to produce easy to understand & appealing ads.

Also Read: Best Strategies for Building Google Ads That Convert

Mobile advertisements

4. Mobile advertisements

In this digital advertising type, ads are served through mobile devices only like tablets & smartphones. Such types of ads can include:

    • Mobile search ads
    • Mobile display ads
    • Mobile app ads to help drive brand app downloads
    • Mobile videos
    • Social media ads which are served only on mobile devices

There are several types of ads that you can use to promote your small business. You need to diversify your approach in both the digital & traditional worlds & focus on the core target market. It also helps to provide more exposure to your brand and increase traffic.

- Advertisement -
- Advertisement -

Must Read

SIGNO: India’s first launched AI-Driven Blue Collar sourcing in 60 seconds

As termed as a developing market economy, India is trying its best to cover all the aspects it needs to have so as to...
- Advertisement -

Investing In A Vehicle For Your Business: Is It A Good Move?

Approximately 59 percent of business owners say they need a vehicle for their business, according to a report by Ford and Manta.  Investing in a...

Should A Robot Mop Be The Next Addition To Your Smart Home?

Cleaning is a task that everyone can do without; it takes time out of your day and uses up energy that could be put...

Is Now the Time to Consolidate Your Debt?

Interest rates hit a new low, which has led many to consider consolidating their credit card debt to save money. However, each person must...

Related Category Posts

From Desktop to Mobile: The Transformation of the Casino Industry

In the last decade, the casino industry has undergone a myriad of changes. It used to be so that playing a couple of rounds...

What Does An Auto Dialer Do And How Does It Help Your Business

Predictive dialer software has several types, and one of them is an auto dialer. Auto dialers have various forms, allowing them to perform different...

Characteristics of Successful Startup Founders and Entrepreneurs

Introduction Startups have emerged as businesses that provide low-cost and unique products to the customers. They are flexible and can provide innovative and cost-effective...

What are the five steps of the risk management process?

Every company has to go through some risks in the operations that require more attention to overcome them effectively. An organization should evaluate the...

How to Stay Safe Online- Starting Today

There are so many scams, malware and hacks out there right now, and this can all make the internet seem like a very dangerous...
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Select Language »