Flyers are a form of offline advertising and marketing strategy in which businesses create an ad, print it in bulk, and distribute it on a large scale level to audiences in public spaces either by handouts or through posts.
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In Paris, flyer campaigns are usually done in two predominant ways:
- Addressed mails
- Door drops
With digital media usurping the limelight in marketing strategies, you may wonder how the distribution flyers Paris will benefit your business.
Believe it or not, flyers distribution strategies, when done rightly, can help turn your business around. Read more to know-how.
Do Flyers and Leaflet Campaigns Still Work in Paris?
According to a new survey, a prominent digital divide is prevailing among digitally well-equipped and those who do not have access to Wi-Fi in Paris and France.
Nearly 10% of people residing in small towns, villages, and the countryside are still either devoid of the internet or have access only to slow-speed internet.
Now, say you are opening a new business franchise in quaint villages like Butte-aux-Cailles or Saint-Cirq Lapopie, where people have minimal access to the internet.
What type of advertising strategy do you think will help you in this case? The distribution of flyers in Paris is the only way to reach such digitally challenged people.
Still not convinced? Then, scroll through to know more about how investing in distribution flyers for promoting your Paris business will boost sales and ROI.
Simple Tool for Simple People
Flyers are usually designed in such a way as to pass information about a business to people and persuade them towards purchasing a service or product. Given its straightforward goal, flyers are made simple using catchy words and large fonts.
The simple nature of the flyers makes it an easily readable advertisement. Without stealing much of people’s time, it delivers the information to them within seconds effectively.
And when it comes to Paris, people love to walk. In fact, one of the favorite activities taken up by the Parisians and tourists is “flâner à Paris,” which means to stroll in Paris. Handing out flyers to such people keen on window shopping will surely be an effective marketing strategy for your business.
Cost-Effective Marketing Tool
One of the best advantages of flyer marketing is its cost-effectiveness. If you find the right marketing company, you will manage to fit the entire planning and distribution process into your budget, even if it is a meager one.
With Paris topping the charts in the economy, there are hundreds of marketing companies offering deals at higher prices. So, instead of choosing an expensive digital promotional strategy, you can cut down on costs by investing in cost-effective methods like flyer distribution.
Offers Excellent ROI
Leaflet distribution is one of the best offline marketing strategies with little to no financial risks. As they have a longer shelf-life than other forms of digital advertisements, it’s a guarantee that people will come across them now and then.
Also, if you are using flyers to promote a service or a product across large geographical areas in Paris, there are high chances of you getting back an impressive ROI.
Also Read: Top 5 Benefits of Social Media Marketing
Simple Way to Reach the Target Audience
You can distribute a flyer anywhere and everywhere. So, you get a chance to strategically place them in locations where you expect a higher footfall of the target audience.
For instance, if you are promoting your business which offers technical service for the IT industry, you can hand them out in business districts like Opéra, La Défense, or the central business district of Paris.
Now, as you are distributing the flyers to the target audience fitting your business’s demographic profile, there will be better prospect conversions and a boost in the sales for the company.
Reach Digitally-Challenged Customers
Even with social media advertising strategies working wonders on people, there is still a large audience in Paris who do not have access to the internet and digital promotions.
Some people also do not trust digital advertisements mainly because of the lack of human factors in the strategy. And this is where traditional and old-fashioned campaign techniques like distribution flyers in Paris come into play.
Even if you are handling an online retail store, having brochures and catalogs in circulation, mainly in shopping zones like Louvre and Tuileries District or the Marais, will do wonders for your business.
To sum it up, compared to all other forms of advertising, flyers are the most affordable, easy-to-use, and practical marketing tools.
So, if you want to advertise your service, product or create brand awareness for your new business in Paris, you can try your hand on flyer distribution campaigns.