- Advertisement -
Home Marketing Native Advertising - Definition and Examples

Native Advertising – Definition and Examples

- Advertisement -

What is Native Advertising?

Native advertising is the paid content that matches the feel, looks, and functions of the media format in which they are published. Native ads are published on the social media platform as well as on the web pages. Native ads do not give the genuine feel of the display ads or banner ads.

They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out like a sore thumb

Related Post: What are the 4 types of advertising?

They appear like the editorial flow of the web page, persuading the readers to click them and do the action. Native advertising is non-disruptive. It introduces the reader to the advertising content without making them realize that they are reading a paid marketing content.

How Do Native Ads Look Like?

1. In-Feed Ads

These are the native ads that appear in the news of your social media account. It can be Facebook, Twitter, or any other social media website. The In-Feed ads have clear commercial intent. The headlines of the ads match the editorial style of the writing, but it is a sponsored content written and published with the purpose to spread awareness regarding the brand.

2. Search Promoted Listings

Google Native Ads

These are the native ads that appear as a list on the top of the Google search results. They also appear in the sidebar.

Also Read: Most Effective Tips to Promote Your Shopify Store

3. Content Recommendations

This is recommended in the form of posts or articles. These posts and articles are related to the type of content you had just clicked and read.

How to identify Native Advertising?

How to identify Native Ads?

The conundrum of native advertising is this: The native advertising looks similar to the regular content. Users never realize that they are consuming a paid advertisement. There are several ways that let you know about whether a certain article is native advertising or not.

For instance, you click on an article regarding the “The Top Five Kitchen Remodeling Ideas”. This takes you to a post to the Kitchen Remodeling Equipment Store. This is not the same as just going through an article on the Interior Décor magazine, is it? This is native advertising because Kitchen Remodeling Equipment Store is releasing payments to the website publisher for your click.

There are consumer watchdogs, for instance, FTC (Federal Trade Commission) and IAB (Interactive Advertising Bureau), strive hard to regulate the usage of native ads to make sure that consumers are not misled.

Though native ads smoothly integrate into the design of the web page, you can identify it by following telltale signs:

  1. Promoted, Suggested or Recommended: The advertisements, which have “promoted content”, “suggested content” and “recommended for you” suggest that these are the advertising posts. It comes written down below a social media post.
  2. Exclamation Mark: There is an exclamation mark on the ad. If you click it, it denotes that it is paid content.
  3. Sponsorship Credit: The post has the words “sponsorship” or the “sponsored content” credit over it.
  4. The Recommended or Suggested Videos: Recommended and Suggested videos are also native advertising.

Also Read: Making Use of Google’s Responsive Search Ads

Conclusion: Why Native Advertising?

According to an internet survey, 53% of consumers look at native ads more than display ads. Native ads also influence the purchase intent of the buyers. Visual engagement of buyers with native advertising is also higher. Native advertising is preferable over the display ads as they do not fatigue the users. If the user does not engage with the advertisement, it stops engaging the user and target another interested user. So, native advertising is a smarter and more intelligent manner to reach audiences.

- Advertisement -
- Advertisement -

Must Read

Duffl: The Delivery Service You Didn’t Know You Needed

If there was ever a time when fast and no-contact delivery was needed, a global pandemic would definitely hit the mark. However, when UCLA...
- Advertisement -

How To Start An Event Planning Business

You may have worked in the meetings & events industry & have plans to start your own business. But do you really know how...

Types of Businesses Need Mobile Archiving Services

Mobiles are fast taking over the corporate world as the go-to form of communication. Everything from sending emails to receiving calls is done via...

3 Ways to Make Sure a Candidate’s Resume is Truthful

Unfortunately, it’s a simple fact of the business world: people lie on their resumes. As a small business owner or hiring manager, it’s important...

Related Category Posts

Best One Person Business Ideas

Perhaps, you are planning to start a business. You can start a business that you can do on your own without others’ help. This...

Your Elevator Maintenance Checklist

As long as you are making sure to keep your elevator in working condition, it will offer a major benefit to the tenants, workers,...

How COVID-19 Is Redefining Loan Repayments in the Philippines

The Philippines can handle economic shocks brought about by the COVID-19 pandemic, according to a report by the Institute of International Finance. The country entered the...

Types of Businesses Need Mobile Archiving Services

Mobiles are fast taking over the corporate world as the go-to form of communication. Everything from sending emails to receiving calls is done via...

How to Start Your Own Local Moving Company

If you’re looking for a lucrative and flexible side hustle or considering starting a business with minimal overheads, there are few ideas better than...
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Select Language »