Do you know Google adopts around 200 ranking signals to decide which content should appear at the top of search engine results? The algorithm pays specific attention to the content that a particular web page provides to give the audience the exact information they are looking for.
By focusing on your SEO, you choose latent and primary keywords that are connected with search intent. Your site’s success depends on the way it optimizes SEO and conversions. It attracts more traffic and gives you a chance to convert the audience into customers.
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A conversion-optimized website has better metrics like bounce rate and time on page. As a result, Google might rank it higher. Are you wondering how to optimize the website? You can approach SEO agency Australia to enhance your website’s position on the search results page. Here are some of the ways to optimize your website for SEO and conversions.
Enhance mobile experience
Suppose you create a fantastic website that looks great on computers and laptops – you should also focus on optimizing your site’s mobile experience. It is worth mentioning that majority of searches now happen on smartphones. What all do you have to do? You should test all your pages on popular smartphones to ensure their adaptability to screen size. You also need to ensure that your business’s site loads quickly and correctly, the text is easily readable, and all the content is visible. It is best for the business firms to scale down images and graphics that are legible, the site is easy to navigate, and no popups are showing on the mobile.
Create valuable content
Undoubtedly, a website’s content is a prime factor that influences conversion rates. Great content ensures optimization of your website for SEO and conversion opportunities. How to create valuable content? Remember, your content should be designed specifically for human audiences such that it solves their problems. Try to draft explicit, concise, and crisp content that includes strong keywords. Keep it comfortable for the audience to absorb the value it provides and convert it into sales. You can also utilize images and videos as these are more capable of conversion than text alone. Do not forget to keep on updating low trafficked and stale content with a fresh one.
Augment user experience
Business owners often commit the mistake of overlooking the user’s experience of their website. They focus on SEO but do not try to improve the way the audience can use their site. Let me tell you, a smoother user experience can make all the difference. Try to create a more in-built and better experience for the user to retain a high percentage of the visitors. They come back to your site multiple times, many of them follow you and become customers. Focus on dwell time, that is, time a Google searcher spends time on your site before returning, which is a critical SEO factor.
Conduct keyword research
Gone are the times when you picked a keyword out of nowhere, write a 350-word article on it and rank for the keyword. SEO does not work like that. Some apps help you find keywords associated with your business or niche. Look for keywords that fit your customer’s intent. Conduct research on why they might search for a specific keyword and probability of finding a page related to it. Start with a broad keyword and then find a list of keywords that you will filter in several ways. Finally, adopt the long-tail keywords that attract the target audience.
Improve page speed
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You might agree that no one likes to wait for long to load a website. And if that happens, again and again, visitors will never visit your website. As a result, the bounce rate of the page increases. Page speed is critical to SEO and conversions. A website that loads in lesser time is crucial to a good user experience. Page speed is officially a Google ranking factor and directly influences your SEO and conversion rates. You can use Google’s Pagespeed Insights, a free online tool that helps you find your website’s speed and identify any potential issues and bottlenecks.
SEO and conversion optimization are designed to build a specific audience and convert them into potential customers. The above tools will help you move your website in the correct direction and enhance traffic. Along with these, you will need to test and revise your pages regularly and see the difference in conversions.