Pay Per Click (PPC) is a famous digital marketing strategy that is used by many business owners today. This program allows you to get a lot of visitors from the Internet instantly. You are going to advertise your website on certain PPC ad networks that are available on the Internet. These networks will display your websites on their search results. You only need to pay them for every visitor that comes to your website. If you look on the Internet, you can find a lot of types of PPC ad networks that are available. Here are some recommended ad networks that you can choose for promoting your business easily.
RELATED POST: WHY YOU SHOULD USE PPC FOR YOUR STARTUP MARKETING
ALSO READ: BEST TOOLS FOR INSTAGRAM MARKETING CAMPAIGN
1. Google Ads
It can be considered as the largest PPC ad network that is available on the Internet today. This is very popular for its incredible numbers of searches on the Google search engine. According to Google, Google Ads appear on more than 2 million websites and more than 650,000 apps from around the world. When you join this network, your website will be listed on several placements, including Google Display Network, mobile apps, YouTube, google search engines, and also shopping apps. This network can support different ad formats, including video, image, and text.
2. Bing Ads
This is another popular PPC ad network that you can use for promoting your business. The Bing search engine is still growing from time to time. There are more than 140 million people who search for any products or services on the Bing search engine. Bing is going to place your advertisements on several placements, including search engines, the Edge browser, Outlook.com, and any other partner sites. Bing Ads also allow all advertisers to import any campaigns from Google Ads. This feature can be very useful for you who are already in the Google Ads network.
Many people are using this network for promoting their products or services on the Internet. AdRoll is a good retargeting network for many online advertisers. You can use this tool for turning regular visitors into buyers. This tool allows you to target all visitors who have already visited your site. Your ads are going to show up on any other websites, so your regular visitors will be interested to come back to your website. You can reach almost 100% of the past visitors to your website. If you want to have a successful PPC marketing campaign, you should consider using AdRoll as the best choice of yours.
4. Facebook Ads
Facebook becomes the most popular social media site on the Internet these days. More than millions of people are spending their time on this social media site today. You can use unique targeting options that are offered by Facebook. All advertisers can dig and target any individual’s interests or likes on Facebook. Facebook Ads also allows you to advertise your products or services via Instagram. You can increase the reach of your potential customers effectively when you use this powerful PPC ad network.
Yahoo also has a powerful PPC ad network for supporting all advertisers. If you want to attract a lot of visitors to your website, you should take a look at this network. This network allows you to advertise your website on several placements, including AOL Mail, Yahoo Mail, Tumblr, and also HuffPost website. You can post any different ad formats, including video, image, text, carousel ad, mail ad, Tumblr post, and also app install. There are more than 1 billion users who are active in the network every month. If you are currently working with Google Ads, you can also import your search campaigns from Google Ads network.
This is the best tool for you who want to target professionals who are using LinkedIn every day. More than 500 million professionals are available on this site. You can target them by professional criteria, for example, company, seniority, job title, and many other criteria. It is very easy for you to target any of these specific people via the LinkedIn ad network. This ad network is going to place your ads to several placements, including LinkedIn audience networks, mobile apps, mobile sites, and also ad exchange sites. This ad network allows you to have text or image ads on LinkedIn sites and apps.