Any business owner in today’s age knows that the key to their success lies in digital marketing. It doesn’t matter if you’re a contractor or an attorney, you must follow industry trends and consumer patterns.
Nearly 88% of consumers research products and services online before they make a decision. If you’re not coming up on their screens, you’re not making any sales.
Therefore, you must establish your online presence with digital marketing. However, there’s a right and wrong way to do things.
Keep reading for the top five mistakes with marketing online.
1. Not Optimizing Your Website for Mobile Devices
Did you know that over 81% of the American population owns a smartphone? Some people have more than one. We use them for everything from checking our email and Facebook accounts to researching information and shopping online.
You need a mobile-friendly website to accommodate website traffic from people using their phones, tablets, and other mobile devices. If not, your website will:
- Load slowly
- Be difficult to navigate
- Have text that’s too small
- Have images that are too big
- And more.
Remember, most people who visit your website will likely be on a mobile device.
2. Not Focusing on Local SEO
Next, don’t forget about the importance of search engine optimization in your digital marketing strategy. SEO is the coding used by search engines to find relevant content based on keyword searches. Having a fantastic website is great, but pointless if people can’t find you using a search engine.
Invest in a law firm internet marketing company that can help you perfect your local SEO. You need to focus on bringing in quality traffic from people who can actually use your services.
3. Not Using Social Media
One of the biggest mistakes with marketing online is neglecting social media marketing. Regardless of your personal feelings about social media, it is an incredible business marketing tool.
Paid social media advertising allows you to target specific people in your community based on location, age, gender, and more. Just as importantly, it provides important analytics that helps you track the progress and success of your ads. You can see how each ad performs based on user engagement (likes, shares, comments, link clicks, etc.).
4. Not Winning Over Potential Clients With Content Marketing
Consumers are naturally mistrusting of companies. They need to feel some sort of connection and genuineness before they’ll invest in your services. One of the most common mistakes with marketing online is forgetting that your audience is human.
This is why content marketing is so important.
Use your website, emails, and social media to post engaging and valuable content. Provide advice and information that can help people facing legal situations. Your content will highlight your experience in law and improve your credibility among potential clients.
5. Not Publishing Successful Cases and Reviews
Finally, remember that people want validation before making big investments. When hiring a law firm, their investing both their money and their future in you. They need assurance that you’re the right law firm for their needs.
To push them in the right direction, publish reviews and testimonials from your previous clients. You should also post case results (while respecting people’s privacy, of course).
Want to Avoid Mistakes With Marketing Online?
If you’re a law firm looking to boost your online presence, it’s vital to avoid common mistakes with marketing online. You need to establish a strong digital marketing strategy and hire the right people for the job.
And if you’re looking for more business advice, be sure to check out some of our other articles before you go. We have the largest online network for entrepreneurs and startups.
