- Advertisement -
Home Marketing 5 Email Marketing Mistakes You Should Avoid

5 Email Marketing Mistakes You Should Avoid

- Advertisement -

Email marketing is a big benefit to businesses around the world. There are a number of service providers to choose from and a virtually unlimited number of techniques and strategies to learn and implement.

Despite all the options and crazy gizmos available, the key is to make sure your email gets read and to avoid some of the most common mistakes being made to help your email marketing results be the best it can be.




1. Spelling & Grammar

Represent your business via email marketing, doesn’t it just make sense to make sure you are using proper grammar and spelling? Your prospects are already in a hurry. Once you’ve captured their attention, don’t lose it over misspelled words and lousy grammar.

RELATED POST: BEST 22 EMAIL MARKETING TOOLS FOR SMALL BUSINESSES

2. Overlooked Message Preview

Most email programs show a message preview when someone is looking through their list of emails. It’s called the pre-header. A pre-header is basically a bit of text limited to about 100 characters and usually pulled from the first line of the email itself.

Paying your attention to the beginning of your email marketing message can play a critical role in capturing the recipient’s interest. Get it right and you could nudge your reader to open and read through the remaining message.

3. Overhyped Subject Lines

Unique headlines can be a bit of an art form. Sure, you want a catchy, exciting headline so it can get you more clicks, but if your subject line goes too far, your readers may be disappointed. And if your email copy doesn’t deliver on the subject line, you run the risk of losing that reader altogether.

Overhyped subject lines can also get your message caught by many prevalent spam and junk filters.

Try to focus on creating a headline that implies something that is consistent with what is being offered in the body of the email.




4. Emails That Offer No Value

The most common mistake made by many businesses out there is simply sending email messages that do not offer any real value to the reader. If your reader feels like you are just trying to take their money, surely they are going to delete your message. But if they feel that you are trying to actually help them and provide them value, they’re much more likely to do business with you.

Try to create email marketing messages that focus on

  •  Sharing knowledge
  •  Usability of the product
  •  Service in the customer’s day-to-day life
  • And a case study or testimonial that shows the value in a real-world situation. This is the best way to turn leads into customers.

RELATED POST:  HOW TO WRITE A GREAT FOLLOW-UP EMAIL TO A MEETING

5. The Freebie Email Sender

You are supposedly sending professional emails. You should make sure your email looks like it came from a professional or business. I recommend that you get and use your own web hosting account with your own professional domain name. Using an address like a yahoo or Gmail address may affect your email marketing deliverability and reputation.

Make full sure your email marketing is making the impression you want in your business. To learn more about email marketing and how to build and run an online business…

- Advertisement -
- Advertisement -

Must Read

SIGNO: India’s first launched AI-Driven Blue Collar sourcing in 60 seconds

As termed as a developing market economy, India is trying its best to cover all the aspects it needs to have so as to...
- Advertisement -

How to protect your privacy in USA?

Almost every website you visit or mobile app you open is either tracking you or harvesting your browsing activity for commercial services. Research shows...

The Top 11 Most Famous Scientists of Today      

We all know some of the most famous scientists, from Albert Einstein to Steven Hawkings. Do you know who the most prominent scientists today,...

How to Deal with Micromanagement in the Workplace

Introduction Micromanaging is a common behavior in the workplace. No one likes a micromanaging boss and such behavior is likely to create workplace conflicts....

Related Category Posts

Understanding General Liability Insurance in Massachusetts

Every business owner in Massachusetts needs to invest in a general liability insurance policy. This coverage protects the business owner from a variety of...

SIGNO: India’s first launched AI-Driven Blue Collar sourcing in 60 seconds

As termed as a developing market economy, India is trying its best to cover all the aspects it needs to have so as to...

4 Errors That You Mustn’t Make When Choosing an IT Service Provider

Most business enterprises are skeptical about bringing in managed IT services. Some often fear that choosing an IT service provider will lead to the...

How to Start a Tattoo Business – Equipment You Need

Tattooing is a work of art. If you plan to start your very own tattoo shop, there are certain things you should take into...

Harness The Power Of Affiliate Marketing And Boost Sales

Social media has revolutionized how we live since it influences industries, governments, and individuals alike. There are 3.94 billion active users on various social media platforms-...
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Select Language »