Social media marketing has completely changed the way organizations of all types and domains communicate and promote their business. It enables close interaction with their audiences while providing cost-effective tools. The objective here is to develop a powerful brand strategy. But the question is how to create an integrated campaign that will work effectively as desired.
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10 steps to develop effective Integrated marketing communications
Such programs are vital in today’s digital era. It enables sending across relevant message to the targeted audience. Diverse communication channels are to be synced as well as optimized to derive viable brand marketing strategy. The steps are as follows:
1. Brand evaluation:
with integrated marketing, it is possible to calculate ROU related to marketing communication investment. It offers the desired tools to evaluate brand investment performance against other asset investments. Net present valuation or discount cash flow can be leveraged with brand valuation. Then are examined individual cash flows while isolating brand derived flows.
2. Determine brand role in business:
Performing integrated marketing can help derive comprehensive process to leverage brands. This does enhance brand-building effects while growing business. Get to know the role that is played by the brand to facilitate today’s business model. Also explore how brand improves future models.
3. Frame big idea:
The key to having a functional brand strategy is to have differentiated value proposition. For development, meaningful uniqueness communication acts as a catalyst. Understanding clearly the needs, business strategies, marketing campaign and dynamics ensures deriving big ideas. It should match unique skill set while meet audience needs.
4. Know your audience:
Distinguish between targets to drive business success. This distinction will be vital to prioritize your brand developing efforts. By influencing successfully the driving audiences, you can expect stronger business performance. Your contributing audiences are sure to feel motivated to take notice as well as respond. Do consider Digital Transformation to enhance your marketing prospects.
5. Develop messages thereby shifting perceptions:
You can use social media marketing to change how people perceive your business. Deliver targeted, precise messages to make your target audience to notice. This will make them to change their assumptions about your business. Create a compelling message that delivers big, powerful idea to generate sure success even after investing a modest budget.
6. Know perception barriers:
How much is the requirement to change how your audiences think and respond to the big idea? Taking help of Digital Transformation can help achieve this task. Audience is known to undergo progressive involvement with a brand, thereby developing loyal relationship.
7. Determine optimum media allocation:
Optimal media mix combined with brand-building effects can help target audiences to move towards developing loyalty towards the brand. Optimize your message power even within a limited budget. It does help secured increased future funding while creating compelling ROI.
8. Understand each medium’s role: Select the right media for communication purpose. The thumb rule is that with each progressive involvement stage, more individualized communications will be necessary to fulfill audience needs. PR, marketing campaign and advertising are considered to be powerful awareness building tools.
9. Measure output:
Having the facts clear will allow you to invest wisely in marketing communication. Communication should be viewed as an investment instead of an expense. With brand valuation, quantitative tool can be derived to determine ROI. Valuing brand helps set up initial benchmark. Revaluing it indicates program success.
10. Process repetition:
Understand that integrated communication is rather an organic process. Active involvement can help nurture and make it stronger. On measuring initial results, go back to program foundation to evaluate opportunities to derive enhancement.
Knowing the essential steps will help you to create an effective and powerful integrated marketing communications.