There are different new inventions of technology which have made the people entirely dependent upon them, and people cannot consider their life without them. The mobile phone is one of the products which has made the life of people easier and is used for different purposes. With the passage of time and inventions in the technology has made mobile phones much more unusual and attractive for people. There are scores of brands prevailing in the market which is offering different models with different specifications and are sold according to the features offered in them. Few of the brands are many luxurious ones and are considered as the status symbol in the society while few cheap brands are also available for people with a limited budget. People are becoming more conscious about having the best mobile to use it for different purposes and to attain the best results from it.
These days, there are several reputed companies offering different types and models of smartphones to fit all budget and requirements.
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Samsung Electronics is the creation of a popular South Korean company and quite reliable one. It boasts of accuracy, performance and cost-efficiency. It currently holds the top spot and has annual sales over 219.5 million. Few popularly sold models are Galaxy S10, S20, S10e, S11, Galaxy Note 9, Note 10, Note 10+, S9+, S9, Note 8, Fold, Fold 2, M31, Z Flip, M21, Note 10 Lite, A71 5G, A90 & M40. These phones are made from premium materials, wireless charging, affordable, available in various exciting colors, lightweight and slim. Price is around $900 to $1400.
Its business model focuses mainly on vertical supply chain integration and to boost production volume. A fortune is spent upon capital expenditures and R&D. Some logistical certainty is still controlled by this company.
Galaxy M01 is the latest launch from this brand on 2nd June, 2020. It features 5.71” touchscreen display having 720p x 1560p resolution and Octacore Qualcomm Snapdragon 439 processor powered, with 3GB RAM. Internal storage provided is 32GB that is expandable to about 512GB using microSD card. For camera it has f/2.2, 13 megapixel and f/2.4, 2-megapixel primary camera on rear, and for selfies 5mp front shooter. Powered by 4000mAh, it runs on Android 10. Weighing 168 gms, it measures about 147.5 x 70.9 x 9.8. It has dual sim with Nano-slim slots. GPS, Wi-Fi, Bluetooth, Micro-USB, USB OTG, 4G, 3G, FM are few connectivity options provided. Phone sensors include Accelerometer, Proximity Sensor and Face unlock.
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Huawei Currently occupied the second position in the world and a popular Chinese MNC as well as ICT (Information & Communication Technology) leading global provider of smartphone and infrastructure devices. 80+% of Telecom Companies in world’s Top 50 is known to work along with this company. Its annual revenue is about $122 billion. It has introduced models like P30 Pro, Mate X, Mate 20 Pro, P20 Pro, P20, Mate 20, Mate 20 X, Mate 10 Pro & Mate 20 lite, P smart pro. Prices are around $500 to $900.
This company earns its revenue through service fees and sales. Intellectual properties, its technologies, supply chain network, materials, storage infrastructure, distribution, physical retail chain, online stores and its website are regarded to be its key resources for earning revenue.
Huawei Enjoy 20 Pro is considered to be its latest launch. It is powered by Octa-core 2GHz Media-Tek Dimensity 800 processor with 6GB RAM. Internal storage provided is of 128 GB, expandable to about 256 GB using microSD card. There is 48mp (f1.8) combined with 8mp (f/2.4) and 2mp (f/2.4) primary camera present on its rear. For selfies, there is designed 16mp front shooter. Runs on Android 10, run by a powerful 4000mAh battery. Weighing 192 gms, it measures about 160 x 75.32 x 8.35. It has dual sim slots accepting Nano-sim. Few connectivity options offered are GPS, Wi-Fi, USB Type C, Bluetooth 4G & 3G. Phone sensors include a fingerprint sensor, face unlock, accelerometer, compass magnetometer, gyroscope, and ambient light sensor.
3. Apple iPhone
Apple is an American MNC that is said to develop, design, and distribute consumer electronics, online services, and computer software. It is also credited with launching the first smartphone brand ‘iPhone’ with the iOS operating system. Top models are iPhone11 Pro, 11, 12, XR, XS, XS Max, 8 & SE. The phones offered are bigger in size, faster face ID, long battery life, colorful OLED screens, the new tool provided for portrait shots, camera enhancements, large screen size, etc. As of FY 2019, it earned $26,017.4 crores. The price range is around $999 – $1449.
It has a well-focused business strategy with an emphasis on user experience, integration and design. All products launched by this brand works exceedingly well with one another. However, it is not compatible with competitors’ products, thus compelling users to find it difficult to change to another brand. iPhone lineup makes three-quarters of its revenue, thus making this company single product dependent.
iPhone 12 & iPhone 12 Pro is expected to launch this year. Features are new physical design, 6.1”, 6.7” & 5.4” sizes, triple-lens 3D camera, 5G connectivity, all OLED displays, and A14 chip. and also you find the Refurbished mobile selling very fast as new mobile launches, for example, Phonebot company selling refurbished iphones in a very lowest price.
This Chinese MNC manufactures smartphones, laptops, mobile apps, bags, earphones, trimmers, MI televisions, shoes, fitness bands, etc. During early days, it faced several challenges and overcame it. Some popular models are Xiaomi Mi9, Mi 8 Pro, Mi Mix 3, Mi 9T Pro, Pocophone F1, Mi8 Pro, Mi8, Mi Mix 25, Mi 8 Lite, Mi A2, Mi A Lite, Mi Note 3. As of 2019 Q3, it earned about $494 million. Price range is between $335 – $707. Registering with mi account provides free cloud storage space of 5GB. Its full-screen gesture is just awesome and has schedule power on/off.
This company describes its business model as triathlon model, which comprises of internet services, hardware and new retail. Focused hardware, unique customer experience, well design, high quality and innovation are emphasized upon.
Redmi 9C is the latest launch on 30th June 2020. It features 6.53” touchscreen display having 720p x 1600p resolution. This Octa-core MediaTek Helio G-35 processor powered phone has 3GB RAM. The internal storage offered is 32GB expandable to about 512GB using a microSD card. It has 13mp (f/2.2) combined with 2mp (f/2.4) and 2mp (f/2.4) primary camera designed on its rear. For selfies, there is provided 5mp front shooter. Powered by 5000mAh battery, it runs on Android 10, weighs about 196gms and measures around 164.9 x 77.07 x 9. It has a dual sim with a Nano-sim slot. Few connectivity options include Bluetooth, wi-fi, active 4G on its sim cards, Micro-USB, 4G & 3G. Phone sensors include Fingerprint sensor & Face unlock.
Guandong Oppo Mobile Telecommunications Corporation Limited is called in short as Oppo. This Chinese mobile communications and consumer electronics company has introduced electronic devices and Blu-ray players. Few popular models are Oppo F15, A31, A5, A9, Reno2, F7, F5, F3, A71, F5 Youth, A83, F9 Pro, F11 and F9. This company also owns Vivo brand and is a part and subsidiary of BBK Electronics Corpn. Price range is around $999.99 – $1442. Its revenue in FY19 was Rs. 21,500 crore. Features are better performance, storage, super display, charging, camera quality, etc.
This company claims to have simple, but focused approach with regards to is advertising & marketing strategy. Their primary focus is to develop products or clones having similar features. Benfen concept is claimed to be the guiding strategy for the company, which is to do things right.
Reno 4 Pro is the latest launch by this company on 6th June 2020. It features 6.5” touchscreen display and Octa-core Qualcomm Snapdragon 765G processor powered. There is provided 8GB RAM and expandable internal storage of 256GB. It has 48mp, 13mp & 12mp primary camera designed on its rear, while for selfies there is 32mp front shooter. Powered by non-removable 4000mAh battery, it runs on Android 10. Having dual sim slots, it accepts nano-sim. Few connectivity options are GPS, wi-fi, USB Type C, 4G, 3G and FM. Phone sensors include In-Display Fingerprint Sensor and Face unlock.
BBK Electronics owns Vivo Communication Technology Company Limited and is a popular Chinese Technology Co. It manufactures & designs smartphones & accessories in China along with online services and software. It was from 2011 that it entered smartphone business. Few popular models are Vivo V17 Pro, Z1x, S1 Pro, V17, Z1 Pro, S1, U20, V15, U10 and Y11. Its unique features are enhanced RAM space, better display, battery and superior quality audio & camera. In FY19, it managed to earn Rs. 38,276 crore. Price range is around $200 to $500.
As per claims made by the management, long term investment is considered to be the real strategy, which is sure to provide better revenue.
Vivo V19 Neo is the latest launch from this brand on 15th June, 2020. This smartphone has been designed with 6.44” touchscreen display and 1080p x 2400p resolution. Octa-core Qualcomm Snapdragon 675 processor is what powers this phone. It has RAM of 8GB and internal storage space of 128GB. Its camera is of 48mp (f/1.8), 2mp (f/2.4), 8mp (f/2.2) and 2mp (f/2.4) primary camera present on its rear. While for selfies, there is provided 32mp front shooter. Powered by 4500mAh battery, it runs on Android 10. Weighing about 176 gms, it measures about 159.01 x 74.17 x 8.54.
Motorola Inc was established in 1928 and is an American MNC. Later in 2011, it got divided into 2 independent public firms named Motorola Solutions & Motorola Mobility. Few popular models are Motoral Mate X, Razr, One Zoom, One Action, Z4, One Macro, G8 Plus, Moto Z3, One Vision, G7, Z2 Force, G7 Power, G7 Plus. Price range is around $150 to $1666. Revenue for FY19 is Rs. 1,972.8 crore. Its unique features are enhanced battery life, hardy phone, good camera quality, better display & storage space.
The marketing & sales model of this company comprises of several direct sales carried out by its in-house sales team. Larger accounts as well as sales carried out via the company’s channel partners are focused upon primarily.
One Fusion is the latest launch on 2nd July 2020. It features 6.52” touchscreen display with 720p x 1600p resolution. Octacore Qualcomm Snapdragon 710 processor powers this phone. There is offered RAM of 4GB and internal storage space of 64GB, expandable through microSD Card. With regards to camera, it has 48mp, with 8mp, 5mp and 2mp primary camera present on its rear and for selfies, it has 8mp front shooter. Android 10 runs on this phone and powered by non-removable 5000mAh battery. Its weight is 202 gms and measures about 164.96 x 75.85 x 9.4. It has dual sim options with nano-sim slots. Few connectivity options include Bluetooth, GPS, wi-fi, USB Type C, Active 4G, FM 4G & 3G.
This Chinese MNC is known to manufacture & sell tablets, servers, smartphones, electronic storage devices and other items. Few popular models are Lenovo P2, Z2 Plus, K6 Power, Vibe K5 Note, Vibe K5, A5, Z5, Z5 Pro, Z5 Pro GT & Z5s. More RAM, storage space, in-display fingerprint scanner, large battery, fast charging ability and enhanced screen space. Price range is around $53 to $267.
One effective business strategy that it has been implementing in recent years is “Protect & Attack”. It combines both offensive and defensive elements. It aspires to grow internationally. For this, it tries to leverage all acquired assets, while expanding sales in emerging markets. Two other interrelated business models are also used referred to as ‘Relationship’ & ‘Transactional’ business models.
A7 is the latest launch from this brand designed with 6.09” touchscreen display and 720p x 1560p display at 320ppi. 1.6GHz octacore Unisoc SC9863 processor powers this phone & 2GB RAM. For cameras, there is 13mp, 2mp primary camera designed on its rear along with 5mp front shooter to capture selfies. Android 9 Pie runs on this phone, supported by 4000mAh removable battery. It has Micro-sim slot. Few connectivity options offered are Bluetooth, GPS, wi-fi, 4G, 3G and FM. Phone sensors include Compass Magnetometer, fingerprint sensor, accelerometer and proximity sensor.
LG Corpn. Previously known as Lucky-Goldstar is considered to be a popular South Korean MNC. It manufactures chemicals, electronics, smart TVs and telecom products. Few popular models are LG K41S, W10 Alpha, K51S, K61, V502 ThinQ 5G, G8X ThinQ, Stylo 5, G7 Plus ThinQ, V30 Plus, etc. Q4 of 2019 saw a revenue of $1.12 billion. The price range offered is around $200 – $500. Plenty of screen space, expansive FullVision Display offers more viewing space. Crystal clear lens, Cine Video Mode, Face Recognition, etc.
The latest marketing strategy opted by this company is that all its future low & mid-range mobile phones are likely to be developed with Original Design Manufacturer (ODM) vendors. It is likely to help enhance cost structure and increase cost competitiveness. This is achievable through optimization of production sites and reduction of fixed costs.
The recent launch from this brand is LG V60 ThinQ 5G. It weighs about 218gms and measures approximately 169.3 x 77.6 x 8.9. It runs on Android 10 and has screen size of 6.8”. Its resolution is 1080p x 2460p. It is powered by Snapdragon 865 and has 8GB RAM and internal storage of 128GB. It is supported by 5000mAh battery. Front camera is of 10mp and rear camera is dual 13mp and 16mp.
Nokia Corpn. is a Finnish MNC information technology, telecommunication & consumer electronics co. It is also regarded to be a pioneer in mobile phones. Popular models are Nokia 2.3, 110, 6.2, 220 4G, 2.2, 4.2, 3.2, PureView, 8.1, etc. Few interesting features offered in its phones are incredible low prices, frequent software updates, solid hardware, good display, hardy phone, sufficient storage space, chipset, etc. Price range is around $200 to $400. It earned a revenue of €23.315 billion in 2019.
This company can be termed to be an amazing example of having a business model which transformed significantly with changing environment dynamics. It followed three business models, namely, NokiaCorp87, NokiaMobile87 & NokiaCorp95.
Nokia 9 PureView is considered to be the latest launch from this brand. Weighing about 172gms, its dimensions are 155 x 75 x 8. It runs on Android 9 and has 5.9” screen size. Its resolution is 1440p x 2880p. It is powered by Snapdragon 845. It has internal storage space of 128GB and 6GB RAM. It is supported by 3320mAh battery. The rear camera designed is 12mp, & 20mp front camera.
Getting to know about them will help you to make a wise decision when buying a smartphone.