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Monday, July 13, 2020
Home Market Nike's 'Back to the Future' shoes

Nike’s ‘Back to the Future’ shoes

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Ever wanted your own pair of the self-lacing Nike Mags from the Back to the Future movies? With a $10 donation, and a little luck, you may get your wish.

To help raise money for the Michael J. Fox Foundation to find a cure for Parkinson’s disease, Nike has partnered with the organization to raffle off pairs of the futuristic self-lacing sneakers.

For a $10 donation, you’ll be entered into a drawing for one of 89 pairs of Nike Mag shoes, tying in with Back to the Future II‘s 1989 release date.

The raffle comes ahead of the first consumer version of the shoe, called the HyperAdapt 1.0, expected to be released on Nov. 28.

The Back to the Future version is fully functional, with buttons by the collar to tighten and loosen the shoes as well as turn on the lights along the bottom (because a futuristic shoe needs to have lights). A sensor in the shoe can also tighten the shoes automatically while you go. Nike says battery life is around two weeks with the lights off. You can charge the shoes through a cable that connects to the back. Charging takes three to four hours.

If the shoes run out of battery while being worn the laces can be manually loosened.

Nike stresses that the Mag isn’t built for performance, instead designed to be worn more casually. So maybe don’t wear them to run or to play ball.

You can buy as many tickets as you’d like through Nike’s website or the company’sNike+ app before the entry period closes Tuesday night at 11:59 p.m. ET.

For those with deep pockets, there will be live auctions of the shoe in Hong Kong on October 11, London on October 14 or and in New York on November 12 at The Michael J. Fox Foundation’s benefit gala.

Unlike the Back to the Future version, the HyperAdapts are designed with performance in mind, so you can run with them, train or play basketball. They feature the same self-lacing technology featured in the Nike Mag, and can be charged wirelessly. As with the Mag, the shoes will have two weeks of battery life and charge in three to four hours.

Pricing has yet to be announced for the HyperAdapts.

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