Light & Wonder which has previously been associated with the name Scientific Games Corporation (SG), is a well-known American corporation operating in the gambling industry. With its headquarters located in Las Vegas, Nevada, the company has a longstanding history and a huge catalog of gaming products and services. So with gaming on the rise, let’s explore how this company came to be and where it currently stands.
Light & Wonder from the beginning
Light & Wonder has been successful in cultivating a number of renowned brands. The origins of the company can be traced back to Autotote, which was created in 1917 by George Julius in Australia. What started as a small venture quickly transformed into a large-scale global operation that extended into the United States and far beyond.
This is because it introduced:
- lottery systems
- Off-track betting
- slot machine accounting
It was not until the year 2000 that Autotote brought Scientific Games Holdings Corp under its wing, which led to the umbrella name Scientific Games Corporation in 2001.
In 2022, Scientific Games Corp. announced that it would be changing its business name to Light & Wonder Inc. which would be a reflection of its omnichannel gaming approach of only gaming and the company’s core games. It was necessary for the company to do a rebrand when it sold off its lottery division and the previous name.
Brands Within Light & Wonder
Furthermore, there are several brands that Light & Co are known for. Bally is associated with the company, and it provides modern slot machines, innovative gaming technology, and unique casino experiences. Their games strike a balance between the classic elements of casino gaming and the modern take on gambling, attracting new players and retaining loyal casino fans. Bally Sports has also been acquired by Light & Wonder which offers sports betting solutions, which cater to the growing global demand for online wagering.
In addition, Light & Wonder’s acquisition of SciPlay expanded its digital gaming portfolio. The SciPlay segment operates primarily in the social gaming market and hyper-casual space. SciPlay focuses on social casino games, with popular titles like Jackpot Party and Quick Hit.
Jackpot party Casino
These games offer exciting slot gameplay, thrilling features, and opportunities to interact with other like-minded people. Light & Wonder can be credited for the success of Jackpot Party Casino which features exciting slot games that enthrall casino fans. Jackpot Party Casino, which can be accessed at jackpotparty.com is under the brand of Sciplay which was purchased by Light & Wonder. It has been around for over a decade and promises new users an exciting welcome bonus as well as a VIP program that offers exclusive bonuses and promotions for loyal players.
Quick Hit Slots
Under the umbrella of Sciplay is Quick Hit, which can be accessed easily at quickhitslots.com. Quick Hit slots are fast-paced and packed to the brim with free spins, multipliers, and progressive jackpots, making the experience of gambling even more exciting. The iconic Quick Hit symbol is largely responsible for the constant influx of new players.
Williams Interactive
Another under Light & Wonder is WMS which is also known as Williams Interactive. This allows gamers to immerse themselves in video slots with exciting titles that have bonus rounds, interesting themes, and stunning visuals. With more and more people craving immersive gameplay, these types of games have been received well by the public.
Shuffle Master
Shuffle Master is also associated with Light & Wonder which finds its purpose in providing casino fans with table games and shuffling machines. These products have been revolutionary for the experience of gambling, with the imposition of fair play and effective card handling. Along with this, Light & Wonder gaming systems also specialize in casino management systems, making sure that operations run smoothly by tracking players and collecting relevant data.
Light & Wonders revenue
In terms of the current situation of Light & Wonder, it has had revenue of $2.90B in the twelve months ending December 31, 2023, with 15.53% growth year-over-year. Revenue in the quarter ending December 31, 2023, was said to be $771.00M with 13.05% year-over-year growth.
In the year 2023, Light & Wonder had an annual revenue of $2.90B with 15.53% growth. With regard to their stocks, the current statistic for the company is $99.81 per share. With a market cap of around $9.01 billion, it is clear that it has become a trailblazer in the gambling industry.
Beyond providing exceptional products and services, Light & Wonder continues to make a profound impact on society. For example, the company expressed its dedication to Environmental, Social, and Governance issues with its CSR program called “Game Changers”. It has also made an effort to subscribe to the ideals of the United Nations Sustainable Development Goals. In general, it advocates for responsible gaming while also contributing to charity and issues of public interest.
Overall, Light & Wonder’s gaming division has many well-known brands which have helped the company to solidify a huge global presence. From Bally and WMS to Shuffle Master, these brands have contributed to the success of Light & Wonder in a major way. As Light & Wonder continues to grow, it is likely that it will remain a strong player in the global gaming landscape.
