Categories: Startup

InfoClutch: Providing Success-Driving B2B Marketing Data Solutions Across the Globe

InfoClutch is a B2B data marketing company based in Edison, New Jersey, that fulfills its clients’ tailored data and information research, analytics, and communication needs. The company’s services include, among others, formulating marketing data solutions and generating mailing lists as per its client’s requirements. Currently, the company’s clients mostly consist of businesses that target markets in North America, the United Kingdom, Australia, and others in Europe.

Furthermore, the services offered cater to the requirements of a broad range of industries and sub-industries alike. Each client, irrespective of the industry they operate in, is given marketing data solutions that considerably assist their sales and marketing departments in successfully overcoming operational challenges. Most importantly, with more than 70 million database records at its disposal, the company strives to provide an optimally efficient service that prioritizes its clients’ utmost satisfaction.

InfoClutch Inc. began its operations in 2010 with a team of 30 members. The company’s marketing head is Robert Jordan, who has worked in that capacity for nine years. With Robert Jordan and his team of data experts and strategists’ endeavors, the business subsequently expanded to a company of 150 members.

With booming business, the company began providing services to companies based across the globe. Consisting of professionals in diverse areas of information technology, the company has expanded to a 250-member, strong team. Currently, operations have branched out to provide marketing data solutions. For example, the company now provides email marketing services that allow clients to reach out to potential customers successfully.

As a B2B company, InfoClutch provides its services to other businesses. Precisely, InfoClutch’s clientele consists of companies that aim to deliver goods and services to customers in across the globe. Naturally, having a target market in a foreign country poses various challenges and obstacles.

For instance, geographical distance entails varying cultural, social, economic, and political conditions; also, differences in time zones can present a communication challenge. Hence, it is for overcoming challenges of such a nature that businesses seek out the company’s services. By gathering, processing, and organizing an ever-expanding raw database, the company has made mailing lists for the regions and countries where client businesses want to provide their services.

In devising their solutions, the data and information technology experts analyze the mailing list solutions offered by companies operating in clients’ target markets. This information, in turn, is utilized in devising the company’s mailing lists for its clients. To date, more than 500 organizations have sought out the business’s services, and the feedback of these business customers is publicly accessible. In their highly positive reviews, clients report the following percentage increases after using the company’s services: 15% of the click-through rate, 25% of the open rate, 350% of the increase in ROI, and 12% of the response rate

The management is confident that the company can experience even more significant growth and success with its clients’ cooperation. Improved communication with clients will be the key to further expansion.

Better communication would include more constructive and elaborate feedback from clients. This way, strengths can be identified and maintained, whereas any shortcomings are addressed and eliminated. Moreover, a more thorough and meticulous outline of each client’s challenges and requirements will ensure the best possible service.

InfoClutch further believes that clients’ target of more extensive orders will guarantee the company’s services’ optimum payoff.

Unwilling to compromise on service quality, InfoClutch refuses to have any outside investments. Instead, the company uses its profits for investment purposes. This decision to bar investors is out of concern that exclusive investor interest in profit maximization may jeopardize the company’s customer-centric attitude.

Message to current and potential customers:

With the ubiquity of information technology and the consumer preference for using internet-based services, a new era of the data-dominated business environment has emerged. These changing business conditions have led to the uprising of new challenges and obstacles for businesses looking to target foreign markets.

With our personnel’s technological and research expertise, solutions to the challenges mentioned above will dissolve geographical barriers. Hence, with the company’s customer-centric services in data marketing solutions, businesses can operate efficiently despite long distances.

Sameer
Sameer is a writer, entrepreneur and investor. He is passionate about inspiring entrepreneurs and women in business, telling great startup stories, providing readers with actionable insights on startup fundraising, startup marketing and startup non-obviousnesses and generally ranting on things that he thinks should be ranting about all while hoping to impress upon them to bet on themselves (as entrepreneurs) and bet on others (as investors or potential board members or executives or managers) who are really betting on themselves but need the motivation of someone else’s endorsement to get there.

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