When it comes to social media sites, Facebook stands apart from all other social network platforms. Moreover, it has become a place for content marketers and brands to self-promotion or advertising their products or services. In this post, we will learn how to use Facebook for marketing.
Related Post: Key Components of a Cause Marketing Campaign
No matter how big or small your business is, Facebook is a great marketing tool for every size of business. If you don’t want to do it yourself, you can hire a reputable Facebook ads agency that can manage your ad campaigns. Now, take a look at the seven different ways that you can use Facebook to market your brand.
Different Ways to Use Facebook for Marketing
By the end of this article, you will be able to promote your brand through Facebook. If you implement these tactics for a considerable period, you can drive more customers.
Leverage Your Facebook Business Page
Creating a Facebook page is free but great for promoting your business. You can use your Facebook Page to create your brand identity through sharing posts, links, videos, etc. There is no hard and fast rule that you have to only offer products or services through your Facebook page.
Don’t be afraid to be humorous when you’re sharing any post on your Facebook page. It’s the place where you can show your human side. These things will give a better sense of your brand personality and character.
Invest in Facebook Ads
Facebook offers its own advertising services. The best thing about Facebook ads is, it’s easy to create which includes a copy, an image or video, and link to a landing page. So, these are the main ingredients to drive your audience to the desired page.
There are several benefits of Facebook ads, such as targeting ideal audiences, better conversion, useful analytics, etc. Apart from that, there are other benefits for which businesses should invest in Facebook ads. Increasing your social media engagement can be beneficial for your business in the future.
Host Facebook Contests
Hosting Facebook contests can increase your brand awareness. However, you shouldn’t ask people to like, share, or comment on your posts. Businesses should use a third-party service to host the contests.
There are many third-party paid tools through which you can drive people to your Facebook page. Once you drive traffic to your Facebook page, you can drive them to your business website and promote your product or services. Also, you can check for free tools that allow you to host contests. However, the free versions offer you limited options.
Use Facebook Open Graph
Have you ever come across Facebook Open Graph? By using this, you can engage with your users in a more interactive way. It enables businesses to help in converting more audience to paying customers. To understand how Facebook Open Graph works, let’s take an example.
I guess you must have come across Spotify, the ultimate platform for most of the music lovers out there. Once you download Spotify, it gives you a Facebook login prompt. Next, most users never keep reading all the details before clicking through the conditions.
Usually, we accept those conditions and give permissions to an app while signing up. So, those third-party apps like Spotify use this permission to share what song we listen to our Facebook news feed.
Retarget Through Facebook Exchange
Retargeting is also a great technique that a business can use for conversion. For example, if a user visits an online store but fails to make the purchase. The online store can display the same product based on the user’s web history using Facebook Exchange.
It’s similar to the Google Display Network for retargeting ads. However, the performance of Facebook Exchange can differ from other retargeting ads. So, you should consider different options before investing in retargeting ads.
Hopefully, the above information has helped you to learn how to use Facebook for marketing. Now use this article to your advantage and promote your brand through the most popular social media site. Lastly, don’t forget to share your thoughts on this post in the comments section.