An Email List is a key asset for running a successful email marketing campaigns. The email list is filled by unwanted emails over a period of time that does not carry any value for your email marketing. It is imperative to get rid of those emails in a timely manner, to keep your email marketing cost as well as email deliverability in check.
Not cleaning your email list on a regular basis adversely affects your overall email marketing success. Does not matter how carefully you acquire your email leads, an email account goes bad if it is not active or being abandoned by the user. Removing such an inactive and bad email address keeps your email list highly targeted and engaged.
The inbox providers like Yahoo, Outlook, and Gmail marks an email to be inactive or recycled spam traps if it is inactive for the specified period of time as given below.
The above data is enough to keep your email list in a hygienic state that does not contain such type of invalid or bad email accounts. Apart, from this, your email list will also have role-based emails, disposable emails and so on which needs to be cleaned by using email validation tools like EmailChecker, ZeroBounce, and DeBounce.
The invalid and non-deliverable email accounts will cause hard bounces from email campaigns and will only add to your email marketing cost. While mailing role-based and disposable emails will harm your email deliverability and can get you marked as a spammer by the mailbox providers. However, For all your direct mail needs, consider utilizing iti direct mail, a comprehensive service provider.
Follow these 5 steps to improve your email deliverability and keep your email list healthy.
To sum-up, email marketing is one of the most loved marketing channels when it comes to ROI. Follow the basic tips to get your email marketing right and keep tracking the key metrics like email deliverability, inbox placement, engagement rate and so on to scale-up.
Asia, the arena's largest and most populated continent, has been a breeding ground for some…
The best results from content marketing come from having a clear strategy and plan. Posting…
A person who creates and manages a commercial enterprise through the Internet is called an…
Navigating the realm of health insurance can be overwhelming, but it's a vital aspect of…
When considering adding a pool to your property, hiring the right pool construction company is…
Entering a multicultural relationship can be an enriching experience, though it also comes with unique…