Categories: Business

How do Angel Investors Choose Businesses in India?

Indeed, India has grown by leaps and bounds in the past few years. This can be attributed to budding engineers and challenging investors. If you’re looking for angel investors, look no further. In this post, you will read about famous angel investors in India and their ultimate mission.

By definition, angel investors are high-profile people who have the funds to support smaller businesses. They support firms on an ownership equity basis. Most of the time, angel investors focus on the rate at which a firm grows. They are never keen on the profits made by smaller businesses. However, they work toward strategies that can promote the growth of a company. This is what differentiates angel investors from the rest (especially venture capitalists).

When an angel investor focuses on a business, they tend to aim for certain qualities.

#1 Trust

One of the main qualities any angel investor would look for in your venture would be commitment. And, you should show belief in your idea. RajanAnandan is one of the Indians’ most renowned angel investors. He always focuses on companies that have teams that can build and work with a vision.

#2 Traction

Business traction is essential for any company. Technically, this is nothing but the rate at which your business is likely to grow. To ensure scalability and growth, companies need to have measurable metrics. If there is more traction within an organization, it would appeal to potential customers. It is always interesting to see that customers are inclined to such ventures. Angel investors also aim for scalability in the firm. What scalability means to these investors is truly amazing.

Most of these investors claim that a business is scalable if it can deliver results with minimal investment. A very good example to help you understand this would be software. To get that first product out and running, investors need to spend thousands of dollars. In India, it would sum up to several million. When angel investors look for companies they verify if the team can promise scalability without these millions.

#3 Management

Most of the time, angel investors in India would begin with the management. The upper management plays a vital role in the growth of any company. They are responsible for making decisions. At all times, the upper management should showcase signs of quality. They must have the potential to appeal to the masses. Their skills must prove the quality and fineness of their products (or services).

Sameer
Sameer is a writer, entrepreneur and investor. He is passionate about inspiring entrepreneurs and women in business, telling great startup stories, providing readers with actionable insights on startup fundraising, startup marketing and startup non-obviousnesses and generally ranting on things that he thinks should be ranting about all while hoping to impress upon them to bet on themselves (as entrepreneurs) and bet on others (as investors or potential board members or executives or managers) who are really betting on themselves but need the motivation of someone else’s endorsement to get there.

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