Google Reveals Their Response To Microsoft’s AI Search Problem

US state of California: MOUNTAIN VIEW Google, a subsidiary of Alphabet Inc., on Wednesday showcased additional artificial intelligence in its products in response to Microsoft Corp.’s most recent challenge to its dominance of the over $300 billion search advertising market.

Google is attempting to integrate generative AI into its eponymous engine through a project internally known as Magi. This technology can produce new material from old data and answer queries in a manner akin to a human.

When Google officials take the stage at its annual conference, I/O, in Mountain View, California, adjacent to its headquarters, the endeavor will be the one that receives the most attention. The outcome may change how users access information globally and determine which company captures the $286 billion worldwide search advertising market this year, according to research firm MAGNA.

The event’s keynote speaker, Alphabet CEO Sundar Pichai, remarked, “We are rethinking all of our fundamental products, including search.

He said that Google is incorporating generative artificial intelligence (AI) into search and other platforms, such as Gmail, where it can edit messages, and Google Photos, where it can significantly alter photographs.

Following the news, shares of Alphabet increased by 2.5%. Compared to the 17 percent increase in the tech-focused Nasdaq Composite index, they have increased by 5% so far this year.

The business announced on Wednesday that Google is making its ChatGPT rival, Bard, multimodal like OpenAI’s GPT-4 and would make it available to people in more than 180 countries and territories.

Customers will be able to ask Bard questions using visuals instead of simply words, the company stated, such as asking the chatbot to add a caption to a photo they have in their possession.

Behind Bard is also a more potent AI model Google unveiled under the name PaLM 2, which it claimed could handle more challenging issues. A preview of PaLM 2 is presently accessible.

One of PaLM 2’s models, according to Pichai, is light enough to operate on smartphones. According to the business, the Bard chatbot is now operating on PaLM 2.

The first was ChatGPT, a chatbot developed by Microsoft-backed OpenAI and dubbed Google’s disruptor by business analysts. Then Bing, Microsoft’s search engine, updated with a similarly nimble chatbot that can respond to requests for which there was no obvious web solution, such as what car seat to buy for a specific model of vehicle.

Since competitors started using generative AI as an alternative method of presenting content from the Web, Google, which had long held the top position as an online portal, has found its dominance in doubt.