Are you a business leader looking to hire someone to lead your company to marketing success? The fractional and traditional CMO (Chief Marketing Officer) will fulfill that role adequately. But we’re here to describe 2 types of CMOs: fractional and traditional. We’ll cover 5 key differences between Fractional CMO vs Traditional CMO to help you decide which professional or service will best suit your organization’s marketing goals, needs, and values.
Role Definition and Scope
The responsibilities of a fractional CMO compared to a traditional CMO overlap. However, there are stark differences in engagement, duration, and depth of involvement of the CMO with your company.
A traditional CMO works full-time, at a general workforce pace of 40 hours per week. Traditional CMOs help guide a business in a successful marketing direction through brand management, customer insights, revenue growth, and innovation.
They’ll craft and implement marketing strategies that align with your organization’s objectives, ensuring consistency across various marketing channels.
A fractional CMO has very similar responsibilities but works on a part-time or project-limited basis. Hire fractional CMO services to outsource a leader with flexibility and expertise in the same fields as traditional CMOs (brand management, marketing strategies, revenue growth, etc.).
Their involvement period may be shorter, but it can be as in-depth as required.
Cost Structure and Financial Impact
Are you a fully-fledged business already? Or just starting your business-building venture? It’s imperative to manage your prices effectively when starting a business to lead you to success.
The average annual salary of a traditional CMO in 2024 in the US falls between $255,000 and $475,000. These numbers are based on industry, company size, and location. A small business or startup may not have the funds to secure an employee for this position. Also, consider the additional employee benefits.
On the other hand, a fractional CMO is far more cost-effective and may work better within your budget. These services usually work at a flat monthly fee or hourly rate. Negotiate contract terms that fit your needs and budget, and allow for changes in hours and scope of work. We estimate an average of $3,000 monthly for a basic starter package.
Flexibility and Resource Allocation
The resource allocation involved in hiring a fractional CMO is usually more effective since they’ll always have something to do. If you hire them for a specific project, your expectations and the tasks they’re assigned can be specific.
Fractional CMOs can also guide optimal resource allocation within their assigned project based on their vast experience. These professionals can adapt quickly to your changing business requirements and ensure marketing budgets are used efficiently. They can help you yield the best possible return on investment.
In contrast, a traditional CMO knows your business and its history well. This means they have personal and anecdotal experience in the resources your company has to offer. These professionals can determine what resources they need to complete tasks and commitments based on their background with your company.
However, traditional CMOs as resources themselves may have some hours of the day that go to waste. As we all know, no one who works on a 40-hour weekly basis can maintain the same steam all day every day.
Expertise and Specialization
Both fractional and traditional CMOs bring expertise to the company table. However, their skill set may differ.
A fractional CMO service will set you up with a professional with niche expertise tailored to your company’s unique goals. They’ve often worked in various industries and marketing disciplines, gaining them a wealth of experience that will come in handy. Fractional CMOs can take on specialized roles for specific projects.
Contrastingly, traditional CMOs have a broader skill set. They can provide oversight and cohesion across diverse initiatives within your company, with which they’re very familiar. Their knowledge is more general, which means they can wear various hats. It also means they may not have the more specified knowledge needed in each role.
Integration with Company Culture and Leadership
A traditional CMO has ample chance to fully integrate into the company culture. This is the result of a full-time position in any industry or sphere. They also have ample time to gain respect as the leader of the marketing team, get to know each member and the way they all work, and learn your company’s goals and values.
The downside to a traditional CMO is that they may become stuck in certain thinking methods, leading to stagnancy.
A fractional CMO can break this stagnancy by offering a fresh, objective perspective due to their operating outside of your company culture. They can leverage their network and contacts to create potential opportunities and partnerships for you and review your current marketing strategy for any areas of improvement that may be overlooked.
A potential hurdle to overcome may be barriers to communication with their team. A leader for just one project will need a team that is open to working under their leadership and respects them. You, as an employer, will need to set the stage for open dialogue for a fractional CMO to share their insights and recommendations comfortably.
