Custom Uniforms: Building a Brand Through Your Workwear

If you are a business owner who is looking to take your success and professionalism to the next level, you may be considering implementing custom workwear for all your employees and staff members. Aside from increasing client perceptions about your level of professionalism, custom branded workwear also brings a host of other benefits to your business. In today’s article, we will be exploring the 5 benefits of building a brand through your workwear, so sit back, relax and read on to find out more!

5 benefits of building a brand through your workwear

1. Strengthen Your Brand Recognition

Whether you are a basketball fan or simply a regular at your favourite chain restaurant, one thing you’ll notice is how identifiable a brand or its staff members are simply based on what they are wearing. In fact, research conducted at Sawyer Business School shows that branding on a uniform actively enhances a customer’s knowledge of a company and brand recognition, with over half of respondents stating that uniforms are more effective than internet advertising. 

Custom workwear is a fantastic way to express your company’s brand identity in your own unique way. Your uniforms don’t have to be cookie-cutter either — there is a myriad of options that include screen printing, heat press printing and custom embroidery in Sydney that allow you to create virtually any type of design or prints on your uniforms to really help your business stand out of the crowd. 

2. Taking The Burden Off Your Employees

Without a workwear policy, it can be difficult to ensure that all your employees dress right for the job. By implementing your own workwear, not only will you be taking the burden of choosing an outfit on a daily basis away from your staff, but you will also be able to ensure that everyone is dressed appropriately and in accordance with your brand and the type of image you are trying to create. If you are a business owner who is struggling with staff attire, one of the best things you can do for your business is to implement a uniform/workwear policy. 

3. Increased Productivity

As strange as it may seem, many studies have shown that a proper dress code within a corporation actually increases productivity levels due to the effect it has on workers’ mindsets. In essence, uniforms have a significant psychological effect on staff that cause them to feel more of a connection with your brand. Custom uniforms and workwear also help employees draw a clear line between work and their social lives, thus boosting morale and increasing the overall success of your business. 

4. The Power Of Solidarity

There is a certain psychology that underpins wearing a uniform. It represents a sense of unity, teamwork and working towards the same goal. By ensuring that everyone wears the same uniform regardless of their hierarchy in the workplace, you will be able to help create a sense of fairness and solidarity. No one is above or below anyone and we’re all in this together! We always recommend that if you’re going to implement compulsory workwear, it should be implemented across all staff members. Uniforms have the power to bring people together, and what a marvellous thing that can be! 

5. Free Advertising

Last but not least, we can’t ignore the fact that implementing custom workwear is also a great way to advertise your business for free. The truth is, every person who walks past a company’s building, outlet or store will see a uniform sporting your company’s name and logo. This almost always aids the development of brand awareness and exposure of a company in the locality and the working society. With increased exposure comes increased brand retention which can have one of the biggest positive effects on your business, brand and revenue

Building a brand through custom or unique workwear can be one of the best things you do for your business. We hope that this article has given you insight into just a few of the many benefits that a workwear policy can bring to your enterprise.