The production management team’s role is to implement different tips of strategies. They also act as market advocates. They need to ensure that the ideas get implemented properly. It should be aligned perfectly with the corporate strategy. It provides knowledge on how the company should invest whatever limited resources it has. The objective here is to deliver highly competitive products that the current market demands. Also it should work effectively with other teams thereby enabling them to achieve set business goals. It is equally instrumental to achieve the set business goals across diverse product lifecycle. It includes different stages, like: Pre-Development, Development stage, Launch/Intro, Growth, Maturity, End of Life and Decline.
What are the business objectives?
It can be termed to be the market’s voice well within the company. Here, the market comprises of non-customers and customers, users and buyers at companies within target market segments. The company’s different parts like the sales, development, executive management can get to know the details. This is done by synthesizing meaningful data collected from the market, thereby converting the same to actionable information.
Role of the team
The team’s role is to develop consensus within the business organization. It is then welcomed within tactical and strategic planning activities. The management’s responsibility as the market’s voice is to assure that company’s messaging and solution set, both are aligned. Here, alignment is to be with the market needs and the company’s strategies. Any misalignment concerning strategy, product or market is likely to cause less than optimal profits.
The team tries the company to stay focused to maintain this particular alignment. They also help to prevent ‘shiny objects’ which might appear as good opportunities. However, in reality, these only might be unwanted distractions. Enhancements and products are developed and then marketed. It is done based upon the market requirements and demands. This is irrespective of how great the new innovation could be. This particular technique can help with decision-making and cuts through noise of lots of customer requests and great ideas. This way, the organization can be guided to optimize revenue at reduced costs. The team’s role will be to persuade others to perform what will be correct for the business organization.
Product administration team tends to act as a hub of market and product information for Marketing, Sales, Support, Development, Management, Finance, etc. Every department, without the presence of this hub is likely to develop its own perception. This is considering product portfolio direction, product capabilities and market reality. They also help with decision-making.
What other important tasks they undertake?
Product managers need to be aware of the business objectives and communicate effectively with various unique internal groups. At the same time, they are also expected to go out to meet partners, various parties and customers. They also tend to act as translators, try to engage customers, translate message to the Management, take care of proposals, and convey the same to Development. For all these, they use their language for relaying product requirements. The entire circle gets completed as they express product benefits and features to customers using their language.
The production management team also assumes the responsibility to become experts in major areas. It includes involving customers, products, technology, market, competition, technology, media, channels, trends, analysts, etc. These are essential aspects vital to win. The professionals also have developed a strong vision exclusively for their products including winning strategies. It will align perfectly with the company’s set goals. They also ensure investments of energy, money and time are well spent. It supports current product portfolio as well as directs activity to position the company to be more competitive.
