It is estimated that over 75% of people online prefer watching video content, which means that video has become more popular than reading. For businesses, this means they can direct a portion of their budget to video APIs.
API stands for Application Programming Interface. It is a set of rules that builds applications and informs software how to interact with other programs. It is an innovative technology centered on providing technical infrastructure for video communication.
Video API Impact on Business
Businesses can use APIs from SignalWire to securely share content and functionalities to both in-house and external parties. Here is a list of some of the popular types of video integration technology;
- Video streaming API- this deals with the encoding, delivery, and delivery of optimized video
- Video platform API- includes all the services provided by a video streaming API plus a content management system that helps deliver videos. Examples include YouTube and Vimeo.
- Client-side video APIs- this API is used to display playback video content to the user.
Advantages Businesses Gain By Integrating API
Here are some of the benefits businesses can expect from implementing API:
1. Increase Business Innovation
Using video APIs allows your team to focus on implementing innovative technology rather than technical back-end operations. Instead of wasting time creating new video tools, businesses can create third-party products or services to ease the development process.
2. More Money for the Business
A good API increases brand awareness by giving the business an online presence on many video platforms. Furthermore, it’s easier to monetize when there is much more space on your platform, allowing a bit of flexibility for advertisements. You will also have control over what ads you want your users to view.
With a video streaming API, it’s easy to pick an ad technology that’s suited for your business. You can also test pricing until you get full control over productizing your video content.
3. Widen Your Business Scope
On a wider scale, you’ll be marketing your business by sharing your video programming interface with other consumers and developers.
If the video API is executed well, developers become reliant on the data and functionality provided by your service. This will have a positive effect on the usage of your platform, thus expanding your customer base and increasing brand awareness in the online space.
4. Easy Task Automation
One of the key strategies of video APIs is the ability to automate manual tasks so that the user can smoothly transition between different applications. This will save your business a lot of resources in time, manpower, and, most importantly, money. You can create personalized videos and images by typing data in a content interface and then importing it.
5. Better Service Integration
Using a video API will help re-organize different software relations according to the business needs. You can also incorporate with third parties for optimization and improve user interaction.
Video API Technology is the Future
By integrating video APIs in your business, you do away with the complexities of the program’s coding, storage, and delivery. This means, as a business, you will have more time to focus on expanding your operations.
