What is the aim of every startup business? Making a profit. But the majority of startups fail, even with great concepts, adequate investments, and great branding. Yes, there is a need to concentrate on growth hacking strategies. It is similar to marketing, but not the traditional marketing style. Growth hacking is to sell your service or products and to face scalable tactics in the digital world.
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Achieving growth needs new addition of tricks. A few growth hacking strategies are providing positive results. Before jumping into the strategy and tactics, know:
- Why startups put in growth hacking their faith? The truth is that this concept combines traditional marketing and the tools of new marketing strategies that work for the development of any startup, old, or established business.
- How is growth hacking different from marketing? Marketing and growth hacking are endeavors to promote sales. However, growth hacking aims mainly towards growth only that is scalable.
A few growth hacking strategies for startups are time-tested:
Appreciate new trends
Trends make a mark, and viral kinds of stuffs are appreciated. The same fads transform into a phenomenon. As the startups initiate their entrepreneurship know:
- What is trending?
- Accept new trends openly.
Promoting your business through social media program is a strategy that gives your customers access with login through Google Plus or Facebook. It means there is mass appeal. Embrace the latest trends in marketing, and you will see growth.
Being Early Bird
The worm is sure for an early bird. Startups must use their first customers to benefit. The first customers are very important; make them feel above the world. It is one of the growth hacking strategies. Increase your popularity through referrals and word-of-mouth.
Learn from Competitors
Make a natural habit of going through competitor analysis. Your competitor is not any threat to you; see them as your guide or mentor. Learn how and what they do. Try to understand their strategy and follow them. Study them, their process, approach, analyze, and track. Optimize your campaigns following new link building and SEO, a new ad campaign, a new website, and more. But do not do anything blindly.
The key to marketing is to let people know your presence. Ensure the marketing strategy is the base that informs people you are doing business. Yes, you are correct. It is to create some hype, to talk about you and show interest in knowing about you and your business. It helps in fetching conversions and leads.
Communication is a must, so email about your services and products to your customers. Email marketing is never a failure, and nor is viral marketing. Social media creates the hype much-needed for businesses. It is instrumental with its shares, likes, retweets to show you the right direction. Fortifying communication is about creating hype about your product, service, or business such that it works as constant reminders to your audience.
Practice Giving More
Businesses, especially startups, you may concentrate only on earning as you have put your limited capital and resources into it. If so, it is against the growth hacking strategies that may bring your startup to stagnation.
Giving services or products more is a good practice. Though it is impossible always, make it a point to offer something more on few occasions. One such growth-winning trick is the free giveaways. It works. Growth hacking will always survive and work as the best strategy. Devise new says, necessitating new tools. Make new strategies and consider combinations of techniques and tools. It will grow your business. Chalking out new growth hacking strategies is a must, as there is no end to it.