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Why is Creating a Prototype Important When Starting a Business

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If you are starting a business, then you need to prototype your idea first before developing it. Getting to know what is a prototype and its significance will allow you to make the right decisions. Most entrepreneurs eager to start a tech company tend to make the mistake of not creating a prototype or roadmap. Not doing so will mean, being unclear on the path to choose, subsequently increasing your overhead expenses. Hence, if the plan is to create an app, then prototyping is crucial.

Related Post: 5 Ways Your Business Can Benefit From Having a Mobile App

Solid reasons for creating a prototype

  • Validate quickly your ideas: Getting investments for your app from stakeholders is not an easy task. To achieve this objective, your concept is to be market validated. The prototype allows you to reach this goal quickly as using it, you can test the market demand effectively. You can either outsource a team or use an authentic prototype tool to develop a prototype. Select app metrics like app engagement and usage and determine market demand. This can help save precious money and time.

creating a prototype

  • Gain clarity: Not understanding the concept clearly will mean your app will not meet market expectations. Without proper concept and visuals like a prototype, your concept will not be clearly understood. It is your roadmap that defines your concept. This is achieved by mapping the customer’s journey. Use this information to evaluate competition as well as to determine the features to have to attract target customers. The app should be designed to address specific users’ needs and offer value.
  • Consistent UX: Besides knowing what is a prototype, you should also focus on enhancing the user experience. Studies conducted have revealed that 21% of people use the app only once after downloading it. Hence, focus more on the steps to retain users as well as to understand their changing behaviors. The prototype can help you to better observe how your apps are being used. User behaviors can be understood much early during the development process. Accordingly, adjustments can be introduced to the app to enhance user experiences.

Also Read: 10 Essential Project Management Skills for Project Managers

  • Curtail expenses: Developing an app requires a good amount of money which may even run into millions. This depends on the maintenance required and customization. Maintenance expenses may take about 15% to 20% of app development costs. Therefore, creating a prototype allows you to reduce unwanted expenses that are otherwise involved in app maintenance. With the prototype, you can identify vulnerabilities and bugs. Once satisfied, you can proceed with the app’s final development. Since there is no need to rebuild the app, money can also be saved here.
  • Improve concept by making some adjustments in the prototype: By introducing a prototype, you can explore new ideas, thereby improving your concept further. Creating a prototype allows you to know the problem s that users may experience with the app in advance. You can also identify potential errors, weak spots, thus, rectifying them immediately. Bugs present in the mobile apps are considered to result in 13% of users deleting their downloaded apps. So test your app thoroughly for bugs before introducing it in the market. Document user interactions, including errors present and versions updated. Thus, you can come up with an app that will be loved by your target audience. Also, instill features like poll or survey to derive feedback from users about your app. Direct feedback can help you to customize the app to meet user demands.

It is for all the above reasons you should know what is a prototype. The reasons above are sufficient enough for you to consider developing a prototype immediately.

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