When you run an online business, you have access to customers from all over the world. With 2.14 billion global digital buyers in 2021, you will have a lot of opportunities to make a profit. But that’s only if you can get those customers to come to your website.
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One of the drawbacks to starting an online business is that you have too many competitors and consumers have a lot of options to choose from. If you want to be successful, you need to find ways to make those consumers see your business as more appealing than any other.
And here is how you can do that.
If you want a tactic that will not only help you bring in new customers but retain your current ones as well, look no further than relationship marketing. This is a tactic that focuses on building strong relationships with customers that lead to customer loyalty.
There are a lot of ways you can create relationship-driven customer loyalty, but one of the easiest and most successful ones is to send gifts.
When you’re still in the sales prospecting phase, you can send out prospecting gifts to help make a personal connection and start conversations with your potential customers. The type of prospecting gift depends on what your customers like and what kind of business you run, but they should always be personalized.
When you manage to convert your prospects into customers, you can send them a new client gift to show your appreciation for their business. These gifts don’t have to be over the top, they can be something simple like a box of chocolates with a personalized thank you card.
If you don’t want to think about the type of gift your customers might like, send them something anyone would appreciate like prepaid cards. You can customize the cards with your logo and branding while giving your customers the option to spend their gift however they see fit.
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Use a currency converter
As an online business, you have two options: to cater to people from your region or to aim for an international clientele. Of course, the second one is more profitable and gives you access to more potential customers.
However, international shoppers often deal with online stores that allow them to pay only in euros or dollars. Not showing the local currency can lead to frustration, cart abandonment, high bounce rates, and other issues that could cause you to lose a lot of potential customers.
To avoid all that, you should use a currency converter that allows you to show customers the price of all items in their national currency. The currency converter manages to do this by detecting the user’s IP address and showing them the correct currency without any lagging.
One of the issues consumers have while shopping online is that they can’t physically see or try your product before they buy it. But that can easily be solved with the clever use of visuals.
Naturally, you want to include as many product images as possible on your website that show the product from all angles and in all available colors. But if you want to take it one step further, you can create videos that show the product being used.
Videos are a very compelling sales tool as they allow the customers to visualize themselves using the product better than any image.
Be present on social media
Almost every company nowadays, from large corporations to small businesses, has a social media presence. Social media channels such as Facebook and Instagram give you a great opportunity to communicate and engage with your audience but also spread the word about your business.
Social media isn’t just about staying connected anymore. If you know the right strategies and use the best social media analytics tools, you can use these platforms to your advantage
As much as 54% of social browsers use social media to research products, and if you don’t have a presence, you will miss out on a lot of potential customers.
Also Read: 7 Tips for Launching a Small Business Online
There are multiple ways you can attract people to your channels, some of which include:
- Post frequently. If you want to see high levels of engagement, you need to be the one who takes the first step. By posting pictures, videos, polls, and challenges, you can pique your followers’ interest, get them to interact, and bring in more people. Just make sure to post various types of content, not just ads.
- Know which platforms to use. It’s important to have accounts on multiple platforms, but what platforms you choose will depend on your customer base. Research which platforms your ideal customers use the most and focus on them.
- Work with influencers. Traditional ads don’t work as well as they used to, especially with younger generations. If you want to attract the social media generation, your best tactic would be to pair up with an influencer whose followers list consists of your ideal customers and have them advertise your products.
Brick-and-mortar stores are slowly dying out and online businesses are taking the world by storm. If you play your cards right, know how to attract customers to your website, and keep them there, you will soon see an increase in the number of customers you have.