If you run an online business, you’re likely concerned about your conversion rate. Your conversion rate is the percentage of visitors who perform your desired action. For example, if you have a page on which you want people to subscribe to your email newsletter, the percentage of people who subscribe out of all your visitors is your conversion rate.
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You want as many of your visitors as possible to complete your desired action. It’s not easy to improve this number, though, which is why so many businesses currently have low conversion rates.
In fact, the average conversion rate is just 2.35%. However, the best sites have conversion rates closer to 10%, meaning there is significant room for improvement. Below, we’ll outline 3 simple improvements you can make that should lead to a better conversion rate for your online business.
Learn More About Your Audience
The first thing you’ll want to do is set up systems for learning more about your audience. One of the key factors of improving your conversions is tailoring your web pages to your audience, but you can’t do this unless you know more about what they are looking for.
There are a few things, in particular, you’ll want to learn about your audience. Start by gathering information such as their age, gender, and income level. You’ll then want to learn more about where they spend time online, such as their favorite websites or social media apps. You can learn this information in several ways, such as conducting focus groups, sending out surveys, or finding data online.
Depending on your business, you may also want to learn the location of your audience. This is important if you are targeting a specific geographical region. An easy way to do this is by using an IP API. An IP API will automatically get the location of a visitor by using their unique IP address. Between the location, age, gender and income level of your visitors, you should be able to adjust your site to better suit what they are looking for.
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For instance, you can adjust the price of your products based on your audience’s disposable income or change the color scheme to better match their age and gender.
Appear Higher in Relevant Search Results
The next thing to focus on is your appearance in search results. Search engines are one of the best ways to bring in new visitors to your website. To improve your conversion numbers, you’ll want to focus on appearing in the search results for people who are ready to convert.
For example, if you sell computer equipment, appearing in the top 10 results for the search query “where can I buy a new computer” would likely improve your conversion rate more than appearing for the query “do I need a new computer?”.
There are many strategies for improving a website’s search rankings. A good place to start is by considering your hosting provider. For example, an SEO host assigns each domain its own unique IP address and then connects each of its domains through links. You can use an SEO host to boost your search results, as search engines love websites that get links from other high-authority websites. Many SEO strategies require a lot of time investment, but switching to an SEO host is one that is relatively easy to do.
However, if you decide to do it, start focusing on your search engine efforts now, as it can take some time before you start to see the results you’re after.
Better Customer Service
Finally, focus on your customer service experience. Customers who have a positive experience with your brand are far more likely to become repeat customers. A simple way to improve your customer service experience, and improve your conversions, is by adding a live chat feature to your website.
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A live chat feature allows your customer service agents to instantly connect with customers and talk with them. They can answer questions, help them complete a purchase, or solve any issues they’re having. With good customer service representatives, you can easily turn site visitors into customers through a simple conversation.
In addition to live chat, look to integrate your social media channels with your customer support system. Many customers like to reach out to social media accounts when they have an issue, meaning it’s important that you regularly monitor these channels for support requests. Remember, improving your conversion rate isn’t just about turning visitors into new customers but also turning old customers into repeat customers.
Make Your Conversion Rate a Top Priority
Instead of only focusing on bringing in new visitors, focus on converting more of your current visitors. Doing so allows you to get more value out of the resources you’re spending on marketing and your website.
The above strategies are a great way to start, but there are many ways to improve your conversion numbers. Always be on the lookout for new ideas and make improving your conversion rate a top priority. Doing so is one of the best strategies for long-term success.