Dean Meadowcroft used to work as a copywriter in a tiny marketing division. Writing press releases, social media posts, and other content for his business was part of his responsibilities. But then, towards the end of last year, his company unveiled an Artificial Intelligence system.
“At the time, the concept was that it would be working alongside human lead copywriters to help streamline things a little bit more, to help speed up the process,” he adds.
The work of the AI did not especially impress Mr. Meadowcroft. “Everybody just kind of sounded middle of the road, on the fence, and exactly the same, so nobody really stands out,” the author said.
To ensure that the text had not been copied from another source, it also needed to be reviewed by human workers.
Though the AI was quick. The AI could generate a piece of copy that might take a human copywriter 60 to 90 minutes to complete in as little as 10 minutes.
Mr. Meadowcroft’s four-person team was let go about four months after the AI was implemented.
Although Mr. Meadowcroft can’t be positive, he is confident that the AI took their place.
Until it occurred, he added, “I did laugh off the idea of AI replacing writers, or affecting my job.”
When OpenAI introduced ChatGPT in late 2017, the most recent wave of AI began.
Microsoft-backed ChatGPT can produce essays, speeches, and even recipes in a matter of minutes and respond to inquiries in a human-like manner.
Other internet behemoths are rushing to introduce their own platforms; Google introduced Bard in March.
Although not flawless, these algorithms are trained on the vast amount of internet-accessible data, which is too much for even a team of humans to process.
Many people are already questioning which occupations may be in jeopardy as a result.
However, there might be justification for your concern.
Alejandro Graue has been providing voiceover work for a well-known YouTube channel for three months last year.
When a whole English-language YouTube channel had to be spoken over in Spanish, it appeared like a promising field of labor.
Late last year, Mr. Graue left on vacation with the knowledge that he would come back to work.
“I was expecting to have that money to live on with – I have two daughters, so I need the money,” he claims.
But to his amazement, the YouTube channel posted a new Spanish-language video before he got back to work—a video he had not produced. If AI doesn’t take your job, you might have to start cooperating with one in some capacity.
Former copywriter Dean Meadowcroft changed his career path after working for himself for a few months.
He currently works for a company that offers aid to employees with their well-being and mental health. He now has to use AI in his work.
According to him, providing quick access to human-led information rather than fully doing away with it is where AI is headed in the future.
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