ZEEKR has quickly developed from a young Chinese EV brand into a global luxury new-energy company backed by Geely Auto. The ZEEKR business strategy combines premium vehicles, fast-charging technology, AI-driven features, global expansion and Geely’s manufacturing and R&D scale.
Models such as the ZEEKR 001, ZEEKR 7X, ZEEKR 9X and ZEEKR 007 show how the brand is expanding across premium sedans, SUVs and high-performance vehicles. ZEEKR is also investing in charging networks, intelligent driving and mobility technology.
Since becoming a wholly owned Geely Auto subsidiary in December 2025, the ZEEKR business strategy has become more closely tied to Geely’s global technology, supply chain and international growth plans.
Quick Answer
ZEEKR is Geely Auto’s luxury new-energy vehicle brand, focused on premium EVs, hybrid technology, fast charging and intelligent driving. The ZEEKR business strategy combines advanced vehicles with Geely’s manufacturing scale and global expansion network. ZEEKR sold more than 178,000 vehicles in the first half of 2026.
Key Takeaways
- ZEEKR launched in 2021 as Geely’s premium new-energy mobility brand.
- Geely Auto completed ZEEKR’s privatization in December 2025, making it a wholly owned subsidiary.
- ZEEKR sold 222,123 vehicles in 2024 and more than 178,000 in the first half of 2026.
- The ZEEKR 001, 7X, 007 and 9X help the brand compete across premium shooting-brake, SUV, sedan and luxury hybrid segments.
- ZEEKR Power, G-Pilot and advanced charging technology strengthen the wider ZEEKR business strategy.
- International growth is expanding across Europe, Asia, the Middle East and other markets.
- Geely integration can support lower duplication across R&D, manufacturing, procurement and distribution.
- EU tariffs and intense premium-EV competition remain major challenges in Europe.
What Is ZEEKR?
ZEEKR is a luxury new-energy mobility brand within the Geely automotive ecosystem. Launched in April 2021 with the ZEEKR 001, the brand focuses on premium design, EV performance, advanced electrical architecture and intelligent vehicle technology. These strengths form an important part of the ZEEKR business strategy.
Its growing product portfolio includes:
- ZEEKR 001
- ZEEKR 009
- ZEEKR X
- ZEEKR 007
- ZEEKR 7X
- ZEEKR MIX
- ZEEKR 9X
This broader lineup helps ZEEKR compete across premium sedans, SUVs, shooting brakes and MPVs rather than depending on a single vehicle category.
Who Owns ZEEKR?
ZEEKR is wholly owned by Geely Automobile Holdings. After completing its New York Stock Exchange IPO in May 2024, ZEEKR was taken private by Geely Auto, with the privatization completed on December 22, 2025. This ownership structure makes the ZEEKR business strategy increasingly connected to Geely’s wider automotive operations.
Through Geely, ZEEKR can benefit from:
- Shared research and development
- Manufacturing scale
- Global supply chains
- AI and software development
- International distribution
- Procurement and logistics
This integration gives ZEEKR access to the resources of a major automotive group while allowing it to maintain its premium technology-focused identity.
ZEEKR Business Strategy at a Glance
The ZEEKR business strategy combines premium positioning, advanced vehicle technology, Geely’s scale and international expansion. The table below summarizes the main pillars supporting the brand’s growth.
| Strategic Area | ZEEKR Approach | Business Purpose |
|---|---|---|
| Brand positioning | Luxury and technology-focused NEVs | Compete in higher-value segments |
| Ownership | Fully integrated into Geely Auto | Increase scale and efficiency |
| Product strategy | Sedans, shooting brakes, SUVs and MPVs | Reach different premium customers |
| Powertrains | Battery EVs plus Super Hybrid technology | Broaden addressable demand |
| Electrical architecture | 800V and 900V systems | Improve charging and performance |
| Charging | ZEEKR Power ecosystem | Strengthen ownership experience |
| AI | Intelligent cockpit and driver-assistance systems | Differentiate through software |
| Global expansion | Europe and other international markets | Diversify beyond China |
| Partnerships | Technology and autonomous-mobility cooperation | Extend capabilities |
| Manufacturing | Geely resources and shared platforms | Reduce duplication and improve scale |
Core Pillars of the ZEEKR Business Strategy
ZEEKR combines premium positioning, Geely’s scale, advanced technology, strategic partnerships and a diversified vehicle portfolio to compete in the global luxury new-energy market.
1. Premium Positioning Is at the Center of ZEEKR’s Strategy
ZEEKR positions itself as a luxury technology brand rather than a low-cost EV competitor. Geely’s ESG reporting highlights its focus on the luxury market, supported by premium design, performance, fast charging, intelligent driving and high-end interiors.
Its premium strategy focuses on:
- Distinctive vehicle design
- High-performance powertrains
- Advanced charging technology
- Intelligent driving features
- Premium interiors and digital experiences
Success in this segment depends on more than specifications. Strong service, software support, reliability and brand reputation are also essential.
2. Geely’s Scale Gives ZEEKR an Important Advantage
ZEEKR benefits from being part of Geely Auto, giving the brand access to shared engineering, manufacturing, procurement, software development and global distribution resources.
Geely Auto reported the following results for H1 2026:
| H1 2026 Metric | Result |
|---|---|
| Total vehicle sales | More than 1.42 million |
| Revenue | RMB 173.6 billion |
| Core profit attributable to owners | RMB 9.68 billion |
| Gross margin | 17.9% |
| R&D expenditure | RMB 9.06 billion |
| ZEEKR sales | More than 178,000 |
The brand accounted for approximately 12.5% of Geely Auto’s total vehicle sales during the period. Geely’s larger scale can also help reduce duplicated development costs and support faster international expansion.
3. Technology Is a Core Part of the ZEEKR Business Model
ZEEKR uses technology as a major product differentiator, with development focused on high-voltage architectures, batteries, electric motors, digital cockpits, intelligent driving, over-the-air updates and fast charging.
Key technology areas include:
- SEA-based vehicle architectures
- 800V electric systems
- 900V SEA-S hybrid architecture
- Ultra-fast charging
- AI-assisted driving
- OTA software updates
The 9X demonstrates this progression through its SEA-S architecture and 900V Super Hybrid system, designed to combine electric driving with high-performance hybrid capability.
4. Strategic Technology Partnerships Help ZEEKR Scale
ZEEKR combines its own engineering with specialist technology from major suppliers. Its SEA-S Super Hybrid system uses CATL’s Freevoy battery technology, while advanced G-Pilot configurations use NVIDIA DRIVE AGX Thor computing hardware.
These partnerships can help the company:
- Shorten development cycles
- Access specialized technology
- Improve vehicle performance
- Strengthen intelligent-driving capabilities
- Reduce the need to develop every component internally
This approach allows the company to concentrate on vehicle architecture, integration, software and the overall customer experience.
5. Product Diversification Reduces Dependence on One Vehicle
ZEEKR has expanded beyond the 001 into a broader portfolio that includes the 001 FR, 009, X, 007, 7GT, 7X, MIX and 9X.
The wider lineup allows the brand to compete across:
- Shooting brakes
- Electric sedans
- Premium SUVs
- Luxury MPVs
- Performance vehicles
- Flagship hybrid SUVs
Product diversification reduces dependence on one successful model while allowing shared technology and vehicle architectures to support multiple market segments.
ZEEKR 001: The Model That Established the Brand
The ZEEKR 001 was the company’s first production vehicle and helped establish its premium identity through a distinctive shooting-brake design.
Key highlights include:
- Up to 620 km WLTP range
- Up to 400 kW in AWD versions
- 0–100 km/h in 3.8 seconds
- Premium shooting-brake design
- Strong role in building brand recognition
Why the ZEEKR 001 Matters to the Business
For ZEEKR, the 001 did more than generate vehicle sales. Its distinctive design, performance and long-range capability helped establish the brand before it expanded into SUVs, sedans and other premium segments.
Its business value includes:
- Creating an identifiable flagship
- Building early customer awareness
- Establishing premium positioning
- Demonstrating EV performance
- Supporting later portfolio expansion
ZEEKR 7X: Expanding Into the Premium SUV Market
The ZEEKR 7X strengthens the brand’s position in the high-demand premium SUV market through family practicality, fast charging and advanced EV technology.
Key features include:
- 800V electrical architecture
- 75 kWh or 100 kWh batteries
- Up to 615 km WLTP range
- 10–80% charging in as little as 13 minutes
- Five-seat premium SUV layout
Why the ZEEKR 7X Is Important Globally
For ZEEKR, the 7X provides broader international appeal than a niche body style alone. It targets customers looking for premium technology without sacrificing everyday practicality.
Its strategic advantages include:
- Access to the large premium SUV segment
- Greater appeal to families
- Strong fast-charging capability
- Wider international customer potential
- Balance between performance and practicality
ZEEKR 9X: Moving Upmarket and Beyond Pure EVs
The ZEEKR 9X expands the company’s strategy beyond pure battery EVs through SEA Super Hybrid technology and a flagship luxury SUV format.
Key specifications include:
- 900V SEA-S architecture
- Up to 1,000 kW system power
- 0–100 km/h in 3.1 seconds
- Up to 380 km CLTC-rated electric range
- 20–80% charging in as little as 8.5 minutes
Why the ZEEKR 9X Changes the Business Strategy
For ZEEKR, the 9X opens the door to luxury customers who want substantial electric driving capability without depending entirely on a battery-electric powertrain.
Its business importance includes:
- Expanding beyond pure EVs
- Moving into higher-priced luxury segments
- Reaching long-distance drivers
- Supporting hybrid-market opportunities
- Strengthening the flagship product range
ZEEKR 007: Strengthening the Sedan Strategy
The ZEEKR 007 gives the company a stronger position in the premium electric sedan market while supporting a broader product family.
The 007 family includes:
- Premium electric sedan positioning
- Related 007 GT model
- European 7GT variant
- 800V electrical architecture
- Up to 655 km WLTP range for the 7GT
- 0–100 km/h in as little as 3.3 seconds
Why the ZEEKR 007 Matters
The 007 strategy allows the company to use related technology across sedan and grand-touring formats while reaching different premium buyers.
Its strategic benefits include:
- Expanding sedan-market coverage
- Supporting multiple body styles
- Reusing platform technology
- Increasing customer choice
- Improving returns on engineering and software investment
6. ZEEKR Is Expanding Beyond China
International expansion is a major part of the ZEEKR business strategy, combining direct market operations with local distributors to expand sales, service and brand awareness without building every overseas network from scratch.
The wider Geely ecosystem also supports ZEEKR through logistics, market expertise and international infrastructure. By H1 2026, Geely Auto operated across 114 overseas markets with more than 2,000 international retail and service locations.
Key advantages include:
- Faster entry into new markets
- Local regulatory expertise
- Established sales and service networks
- Lower infrastructure requirements
- Greater geographic diversification
7. Europe Is a Critical Test of ZEEKR’s Global Strategy
Europe is a critical market for ZEEKR because the brand competes with established premium manufacturers such as BMW, Mercedes-Benz, Audi, Volvo, Porsche and Tesla, alongside a growing number of Chinese EV companies.
Success will require ZEEKR to combine competitive vehicles with strong dealerships, after-sales service, software reliability, financing and brand recognition. Its European design presence in Sweden also supports a more international premium identity.
Important success factors include:
- Premium brand recognition
- Reliable servicing
- Competitive financing
- Strong resale confidence
- Software support
- Localized customer experience
ZEEKR’s 2026 European Expansion
In 2026, ZEEKR accelerated its European expansion with plans to enter additional markets including the United Kingdom, France, Italy and Spain while increasing its dealer network from about 30 to roughly 100 locations.
The strategy became visible when ZEEKR entered Italy in February 2026 through Jameel Motors with a four-model electric lineup, showing a shift from selective European launches toward broader regional coverage.
Expansion priorities include:
- More European markets
- Larger dealer networks
- Stronger local distribution
- Broader product availability
- Improved after-sales coverage
8. EU Tariffs Create a Major European Business Challenge
European trade policy creates an important challenge for ZEEKR, as China-built battery-electric vehicles from the Geely Group are subject to an additional 18.8% EU countervailing duty under the current measures.
These tariffs can influence ZEEKR pricing, margins and product planning, which helps explain the growing importance of localization and alternative powertrains such as extended-range hybrid technology.
Potential business effects include:
- Higher import costs
- Pressure on vehicle margins
- More difficult pricing decisions
- Greater need for localization
- Increased interest in hybrid products
9. Manufacturing and Shared Platforms Can Improve Scale
Integration with Geely allows ZEEKR to benefit from shared vehicle architectures, engineering, procurement, software and manufacturing resources instead of developing every system independently.
For ZEEKR, shared technology can reduce duplication, shorten development cycles and spread expensive R&D investments across more vehicles while preserving a distinct premium brand identity.
Key benefits include:
- Shared engineering costs
- Larger procurement scale
- Faster product development
- Common vehicle architectures
- More efficient technology investment
10. Global Logistics Supports International Expansion
Global growth also requires reliable transportation, and ZEEKR benefits from Geely’s investment in dedicated vehicle-shipping infrastructure for international markets.
Geely’s Jisu Fortune and Jisu Glory can each carry about 7,000 vehicles, including ZEEKR models, helping strengthen shipping capacity and reduce dependence on external logistics providers for European exports.
Logistics advantages include:
- Greater shipping capacity
- Better control over exports
- More reliable delivery schedules
- Support for European expansion
- Reduced dependence on third-party shipping
11. Fast Charging Is More Than a Vehicle Specification
ZEEKR uses fast charging as a competitive advantage rather than treating battery capacity as the only measure of EV performance. Models such as the 7X and 7GT use 800V technology, while the 9X extends the strategy with a 900V architecture.
Key advantages include:
- Shorter charging stops
- Better long-distance usability
- Stronger technology positioning
- Greater convenience for EV owners
- Clear differentiation from slower-charging competitors
12. ZEEKR Power Builds an Ecosystem Around the Vehicle
ZEEKR Power was established in 2021 to build a wider energy ecosystem around vehicle ownership, including ultra-fast charging, energy storage and virtual power plants.
As of March 31, 2025, ZEEKR reported:
| ZEEKR Power Metric | Reported Scale |
|---|---|
| Self-built charging stations | 1,536 |
| 800V ultra-fast stations | 860 |
| Ultra-fast charging points | 4,134 |
| Chinese cities covered | 183 |
For ZEEKR, this ecosystem can improve charging convenience, strengthen customer loyalty and give the brand greater control over an important part of the EV ownership experience.
Key business benefits include:
- Better charging access
- Stronger customer retention
- More control over EV ownership
- Future energy-service opportunities
- Greater differentiation from vehicle-only brands
13. Software and AI Are Becoming Part of the Product
ZEEKR increasingly treats software as part of the vehicle itself, influencing navigation, intelligent driving, charging, personalization, energy management and over-the-air updates.
For ZEEKR, software also creates an opportunity to improve vehicle functions after delivery instead of leaving the ownership experience unchanged throughout the car’s life.
Important areas include:
- OTA software updates
- Smart cockpit features
- Intelligent driving
- Navigation and charging integration
- Vehicle personalization
14. ZEEKR G-Pilot Strengthens the Intelligent-Driving Strategy
ZEEKR introduced G-Pilot in March 2025 with multiple intelligent-driving tiers covering functions such as parking, automated evasion and door-to-door assisted driving.
At the top end, ZEEKR announced the G-Pilot H9 configuration for the 9X with dual NVIDIA DRIVE AGX Thor processors and up to 1,400 TOPS of computing power, describing the vehicle as L3-ready.
For ZEEKR, L3-ready technology strengthens its premium technology positioning, although actual Level 3 availability depends on local regulations, certification, software approval and operating conditions.
Key capabilities include:
- Advanced parking assistance
- Door-to-door assisted driving
- Collision-avoidance technology
- High-performance AI computing
- Future support for higher automation levels
15. ZEEKR’s Waymo Relationship Extends Beyond Consumer Cars
ZEEKR has worked with Waymo on a purpose-built electric vehicle platform designed specifically for autonomous ride-hailing rather than conventional private ownership.
In 2026, the resulting vehicle entered Waymo’s fleet as Ojai, using the sixth-generation Waymo Driver, while Waymo said its Mesa, Arizona facility was scaling toward capacity of tens of thousands of enabled vehicles annually.
For ZEEKR, the relationship demonstrates how its vehicle architecture can support commercial mobility applications beyond traditional car sales.
The opportunity can be summarized as:
Consumer vehicles → specialized platforms → autonomous mobility fleets
Strategic benefits include:
- Access to autonomous mobility
- Broader use of vehicle platforms
- Technology-brand credibility
- Commercial applications beyond retail sales
16. ZEEKR and Lynk & Co Show How Geely Is Consolidating Resources
In February 2025, ZEEKR completed transactions that gave it a 51% interest in Lynk & Co, while a Geely entity retained the remaining 49%.
The integration allowed ZEEKR and Lynk & Co to coordinate more closely across product development, manufacturing, supply chains, overseas operations and intelligent-vehicle technology.
For ZEEKR, the broader Geely consolidation can reduce duplicated investment while allowing each brand to maintain its own market positioning and customer identity.
Potential advantages include:
- Shared manufacturing resources
- Coordinated R&D
- Lower duplicated costs
- Stronger supply-chain scale
- Better overseas coordination
- Distinct positioning for each brand
ZEEKR Sales Growth
ZEEKR has moved from early-stage production to meaningful premium-vehicle scale, with deliveries rising sharply between 2022 and 2024 and remaining above 220,000 vehicles in 2025.
| Period | Vehicle Sales/Deliveries |
|---|---|
| 2022 | 71,941 |
| 2023 | 118,685 |
| 2024 | 222,123 |
| 2025 | More than 220,000 |
| H1 2026 | More than 178,000 |
The H1 2026 result shows ZEEKR maintaining substantial volume, with more than 178,000 vehicles sold and approximately 12.5% of Geely Auto’s total sales during the period.
Key trends include:
- Rapid growth from 2022 to 2024
- More than 220,000 sales in 2025
- Strong H1 2026 volume
- Increasing importance within Geely Auto
- Greater need to convert scale into sustainable returns
ZEEKR Revenue, Margins and the Economics of Growth
Historical financial results show that ZEEKR expanded revenue and margins significantly before becoming fully integrated into Geely Auto. In 2024, total revenue reached RMB 75.91 billion, up 46.9% year over year.
| 2024 Financial Metric | Result |
|---|---|
| Total revenue | RMB 75.91 billion |
| Vehicle sales revenue | RMB 55.32 billion |
| Gross profit | RMB 12.45 billion |
| Gross margin | 16.4% |
| Vehicle margin | 15.6% |
| R&D expenses | RMB 9.72 billion |
| Net loss | RMB 5.79 billion |
Despite stronger revenue and margins, ZEEKR still recorded a RMB 5.79 billion net loss in 2024, highlighting the high cost of vehicle development, software, R&D and international expansion.
Historical ZEEKR Financial Growth
| Metric | 2023 | 2024 | Change |
|---|---|---|---|
| Revenue | RMB 51.67B | RMB 75.91B | +46.9% |
| Vehicle revenue | RMB 33.91B | RMB 55.32B | +63.1% |
| Gross margin | 13.3% | 16.4% | +3.1 pts |
| Vehicle deliveries | 118,685 | 222,123 | +87.2% |
| Net loss | RMB 8.26B | RMB 5.79B | Loss narrowed |
For ZEEKR, improving margins and narrowing losses demonstrated progress, while deeper Geely integration offers greater opportunities to spread R&D, procurement and manufacturing costs across a larger organization.
How Does ZEEKR Make Money?
Before privatization, ZEEKR Group generated revenue from vehicles, batteries and components, as well as R&D and other services. In 2024, vehicle sales contributed RMB 55.32 billion, while batteries and other components generated RMB 16.79 billion.
Its wider economic value can come from:
- Premium vehicle sales
- Batteries and components
- Shared vehicle architectures
- Charging infrastructure
- Software and AI capabilities
- Technology partnerships
- Mobility platforms
Since the company is now integrated into Geely Auto, these activities should not all be treated as separate standalone revenue streams.
What Makes ZEEKR’s Global Strategy Different?
The global strategy combines premium positioning with Geely’s industrial scale, advanced architectures, charging infrastructure, software and international distribution.
| Strategic Pillar | Why It Matters |
|---|---|
| Geely scale | Provides industrial and financial backing |
| Premium positioning | Targets higher-value vehicle segments |
| Diverse models | Reduces reliance on one product |
| Advanced architectures | Supports performance and fast charging |
| Charging ecosystem | Extends the ownership experience |
| AI and autonomy | Adds software-based differentiation |
| Global distribution | Expands demand beyond China |
The strength of the strategy comes from combining these areas rather than relying on one technology or model alone.
ZEEKR vs Traditional Luxury Automakers
| Area | ZEEKR | Traditional Luxury Automakers |
|---|---|---|
| Brand history | Established in 2021 | Often decades old |
| EV development | EV-first origins | Many transitioned from ICE |
| Hybrid strategy | Expanded through SEA-S | Often longer-established |
| Product cycles | Relatively rapid | Traditionally longer |
| Software | Central to positioning | Increasingly central |
| Charging | Own ecosystem plus partners | Mix of proprietary and partner networks |
| Global recognition | Still developing | Generally well established |
| Manufacturing backing | Geely ecosystem | Large established OEM groups |
| Premium reputation | Still being built | Mature for leading brands |
The comparison highlights both opportunity and risk: a young brand can move quickly and develop around new technology, but it must build trust, service quality and premium recognition much faster than established luxury competitors.
Major Challenges Facing ZEEKR
Key challenges for ZEEKR include:
- Intense competition in China and global EV markets
- Low brand recognition compared with established luxury automakers
- EU tariffs on China-built electric vehicles
- Different regulations across international markets
- Need for stronger after-sales and service networks
- High R&D costs for batteries, AI and intelligent driving
- Pressure to maintain premium pricing and brand image
- Need to convert sales growth into sustainable profitability
Opportunities for ZEEKR’s Next Stage of Growth
Key growth opportunities for ZEEKR include:
- Expanding premium SUV and luxury vehicle sales
- Growing dealer networks in Europe and other markets
- Increasing adoption of ZEEKR Power charging services
- Expanding hybrid products such as the 9X
- Developing autonomous-mobility partnerships
- Using Geely’s manufacturing and R&D scale
- Sharing platforms and technology across the wider group
- Building stronger global brand recognition
Is ZEEKR’s Strategy Working?
The ZEEKR strategy is showing clear signs of progress, supported by higher vehicle sales, a broader product lineup, international expansion and investment in charging, software and hybrid technology.
Positive indicators include:
- Strong sales growth since 2022
- Expansion into sedans, SUVs and premium MPVs
- Growing international market presence
- Development of ZEEKR Power
- Greater use of Geely’s technology and manufacturing resources
However, long-term success will depend on improving profitability, strengthening global brand recognition and managing the high costs of international expansion.
Overall, the strategy is gaining scale, but sustainable growth will depend on turning technology, sales and Geely integration into stronger margins and customer loyalty.
Conclusion
The ZEEKR business strategy is entering a more demanding phase. Building a premium EV brand is no longer the main challenge; proving that scale, technology and global expansion can translate into durable economics is.
ZEEKR has several advantages: Geely’s manufacturing depth, a broader product portfolio, advanced charging and software capabilities, and growing international reach. The 001, 7X, 007 and 9X also give the brand exposure to multiple high-value segments rather than relying on a single model.
The risks are equally clear. Competition is intensifying, European tariffs add pressure, global brand recognition remains a work in progress, and premium customers expect strong service, software reliability and long-term resale confidence.
That makes execution the real test of the ZEEKR business strategy. If the company can turn Geely’s scale and its technology investments into stronger margins, repeat customers and lasting premium credibility, it could become a meaningful global luxury mobility brand rather than simply another fast-growing EV name.
Frequently Asked Questions About ZEEKR
1. Where is ZEEKR headquartered?
ZEEKR is headquartered in Hangzhou, Zhejiang, China, where its broader corporate and technology operations are based.
2. Where are ZEEKR cars manufactured?
ZEEKR operates a major 5G smart manufacturing facility in Ningbo Hangzhou Bay, China, which supports production of its premium new-energy vehicles.
3. What warranty does ZEEKR offer?
In Europe, a new ZEEKR generally includes a 5-year/100,000 km vehicle warranty, with eligible coverage extendable up to 10 years/200,000 km under specified servicing conditions.
4. Can a ZEEKR warranty transfer to a new owner?
Yes. A ZEEKR warranty can generally transfer to a subsequent owner when the vehicle has been maintained and serviced according to the applicable warranty conditions.
5. How often does a ZEEKR need servicing?
European ZEEKR service guidance generally schedules maintenance every two years or 40,000 km, whichever comes first.
6. Can ZEEKR use public charging networks?
Yes. ZEEKR provides access to a broad Pan-European public charging network through its European charging services, alongside home-charging solutions.
7. Does ZEEKR sell directly or through dealerships?
ZEEKR uses a mixed sales strategy that can include digital/direct ordering, authorized dealers and local distribution partners depending on the market.
8. What service options does ZEEKR provide?
ZEEKR supports customers through Hi-Tech Service Centers, authorized workshops and mobile-service options in supported European markets.
