6 Stepping Stones to a Spectacular Digital Marketing Strategy

For high rankings of any website, I have a 6-step digital marketing plan that virtual reality headsets can help your website to be number – 1 on the internet. These steps are integral parts of your digital marketing strategy to create awareness among the citizens and the whole online world.

Step 1: – Know Your Audience Closely

It is extremely important to know your audience very closely. You must know who are they, what are they doing where they hang out, what newspapers they go through, what websites or search engines they search, and where their audience is.

Step 2: – Spy Your Competitors’ Movement With Close Attention

The world is full of competition. It is indispensable to spy on and know your competitors’ movement in the online world about how they reach their customers using digital media channels. Make thorough research on the competitors’ activity online. Be a private detective, do some mystery shopping, and impersonate your customers to find you and your competitors online.

Check who is on the top concerning digital media. If you feel you are not ahead of them, make a spreadsheet and start noting down the deficiency. Eventually, compete with them to remain ahead of others online. Note down each digital marketing strategy they have achieved on your spreadsheet. This research will help you to have a phenomenal achievement to reach your customers online.

Step 3: -Prioritize Your Digital Marketing Campaign & Channels

Think of multiple digital channels that are important to your organization such as Search engine optimization, pay-per-click, YouTube Video, Facebook, Twitter, Email marketing, and others.

Prioritize the digital marketing channel that you need to put your effort first. This effort will make you sure about the web channels that create a ‘win-win situation’ for you. Also, think of the following aspects to make a narrow list of digital marketing.

Company Goals:

Think of the company’s priority for the business to achieve. Think of the company’s goal and try to understand what the company wants; whether, it is brand popularity, raw traffic, or sales and education.

Budget:

The budget of the company should be taken into account while making a marketing plan.
Resources: What resources (personnel or outsourced vendors) do you have to achieve your marketing goals?

Step 4: – Digital Marketing Channels And Quick Wins

There are versatile digital media marketing channels available that are relevant to your business depending upon your business objectives as well as customers. For example, if you want brand popularity, social media may be the best bet for you.

If you want to increase your sales and web traffic, a blend of search engine marketing and email marketing could be the best fit for your business. It is wise to take a ‘pick and mix approach’ to have online achievement.

Don’t forget to test the effectiveness of your marketing activities and monitor the results. The different channels have been given below in a nutshell to make a dynamic online campaign. Increase your market visibility by consulting services engagement.

1. Search engine optimization (SEO)

This is a process of getting ranked on the search engine result pages in an organic way i.e. free listing on Google, Yahoo, and Bing.

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Examples: Keyword research, on-page optimization, off-page optimization, link building, etc.

2. Pay–Per–Click Advertisement (PPC)

Pay-per-click is a process of getting visibility on the multiple ranges of search engines that bring visitors and leads to your website. Your money will get deducted from your account when the user clicks on your advertisement either on the search or display network.

Examples: Google Adwords, Bing Ad Center, Business.com Advertising, Yahoo! Search Marketing, etc.

3. Social media marketing (SMM)

Social media marketing is one of the popular processes of leveraging social media platforms (small and large) to earn visibility and traffic.

Examples: Facebook Group pages, Twitter marketing, Video marketing, pushing content on StumbleUpon, etc.

4. Email marketing

Email marketing is considered to be the most dynamic form of digital marketing that brings immediate leads to your business. You can collect Emails from the visitors on your blog in due course of time or else you may also buy an Email database.

Examples: Email newsletters, brand-building emails, conversion-focused emails, etc.

5. Affiliate marketing

Affiliate marketing is one of the most popular business techniques prevailing these days on the internet. You can make money through your website. Money comes to your wallet when the users make a purchase from the advertiser on your website.

Examples: Share sales, Commission Junction in-house affiliate programs, etc.

6. Display Advertising

This is a process of placing ads on third-party websites to create branding awareness and/or generate site traffic.

Examples: Banner ads, video ads, interactive ads, overlays, interstitials, etc.

7. Blogging

Creating a blog for different blogging sites and posting them. Creating a blog network is also a creative way of increasing traffic. To create good and secure websites for your clients, you can check out Devio here for WordPress website design.

Examples: blogger.com, wordpress.com, etc.

8. Viral content marketing

Viral content is a household name these days. You need to create viral content in the form of Videos, Podcasts, and Infographics and popularize it by virtue of blogs, social media, press releases, and video sites as well

Examples: Linkbait production, blog posts, viral videos social marketing, etc.

9. Video Marketing

Creating a video on your products or services that will make your business a brand and educate people

Examples: YouTube, Metacafe, and Vimeo etc.

10. Microblogging

Creating short messages and posting them on various microblogging sites

Example: Twitter.com

11. Local search marketing

This is a process of submitting your website on different local search engines and online Yellow Pages

Examples: Google Local, Yahoo Local, Bing Local

12. Forum participation

This is a process of participating in online forums that are relevant to your business and discussing the topics that people want to know.

Examples: Google Group

13. Questions and Answers

Participating in different question-and-answer sites and putting questions to the people and answering the questions.

Examples: Yahoo answer, AOL answer

Most Important: – Measuring Results Through Web Analytic Tools

Create a performance report every month that will help you to understand your business success. You can create the report indicating the below-mentioned examples.

Increased online sales by 24% from September to October
Increased organic search traffic by 20%
Increased social engagement on Facebook or Twitter by 25%

Step 5: – Is Your Campaign Result Oriented

You should test if your digital marketing strategy works with the help of Google Analytics, Facebook Insight, and other web analytic tools. Regular monitoring and reporting help you to know where you stand in the digital world; it allows you to proceed with further action.

Step 6: – Monthly Review

Take the required time to have a review of your entire marketing plan every month. You should check the pros and cons of your digital marketing plan or tactics that are driving results. Keep yourself updated by going through various blogs and articles on the latest web trends.

Conclusion

Today’s digital marketing strategy is quite different than yesteryears. You need to keep yourself updated with multiple channels. Making a network through Twitter can help you immensely to get all the information in one place. Google Alert is also one of the ways and means to find the recent trends.