Let’s clear the air. Conversions can be a tricky territory to conquer. Driving traffic to your online store is just the stepping stone towards building a successful business. Who doesn’t love visitors? However, just having visitors isn’t enough at times. The real challenge lies in converting those visitors into paying customers. With the rise of online shopping, competition is constant, making it integral to optimize your store for conversions – otherwise one can lose out on a lot of potential sales. In this article, we’ll share some tips and tricks to help you increase conversions on your e-commerce store. Read along!
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1. Optimize your website for speed – pretty obvious!
No points for guessing – one of the key factors that affect conversion rates is the speed of your website. Slow loading times can lead to high bounce rates, which means visitors leave your site without a conversion. To improve this, you should be looking at optimizing images, using a content delivery network (CDN), and choosing a reliable hosting provider. Ah, we know it is old-school but sometimes old-school works, and works better.
2. One-click Checkouts – the friend that every UX needs.
A great UX is like a magic wand. It converts visitors into leads and leads into customers. And, what is the most integral aid to a great UX for anything e-commerce? Well, it has to be a one-click checkout. There are a number of reasons why one-click checkouts increase conversions like magic. Why? The seamless experience that it brings by reducing the friction by allowing checkout experiences like BNPL (Buy Now Pay Later), state-of-the-art UPI payment flows, elimination of unnecessary OTPs and redirects to name a few. These features ensure a UX that you can brag about and endorse.
3. Use social proof to build trust – Ace the social game
At the core, we are social animals first and customers later. All of us seek validation from others before concluding something, and hence social proofs become important. Social proof is more of a psychological phenomenon revolving around the notion that people are more likely to trust and follow what others are doing. You can use this newfound superpower to your advantage by showcasing authentic customer reviews and testimonials on your website. This will help you build trust and that much-needed rapport with potential leads and increase the likelihood of them becoming paying customers.
Also Read: Seven strategies that support free shipping
4. Free Shipping – Free is the premium
Sadly, shipping costs can daunt your conversions and there is not much you can do about it. Consider offering free shipping, or free shipping above a certain order value, to help incentivize customers to make a purchase. How to drive them to at least order above that order value? Play smart and integrate BNPL (Buy Now Pay Later). It magically works!
5. Email Campaigns that communicate – Timeless medium
Email marketing is immortal, and imperative to stay in touch with customers and encourage them to return to your website. You can use targeted email campaigns to offer discounts or promotions for leads who have abandoned their cart midway after all things hanging from a thread don’t do any good! It is also crucial to remind customers about products they may be interested in based on their whereabouts and order history.
6. Use retargeting ads – Build recall value
We are saying this too, so it is time you take it seriously! Retargeting ads are designed to target the ones who have previously visited your website. By showing ads to users who have already shown an interest in your products, you can increase the likelihood of them returning to your website and making a purchase.
7. A/B testing – try, learn and grow
A/B testing is an underrated weapon. But, what’s that? Well, simply put – it is a process of comparing two versions of a web page to see which one performs better. One can use A/B testing to test different elements of their website and then make an informed decision. One can conclude upon various metrics, such as the color of your CTAs or the layout of your product pages, to see which changes may aid in better conversions and more engagement.
Also Read: How to Frame Effective Call-to-Action (CTA) for Email Campaigns
So, as we have already mentioned – optimizing an e-commerce store for conversions is a continuous process and shouldn’t be taken lightly. A lot of UX changes, better checkouts, constant testing and tweaking with the funnel may be needed to make your site stand out amidst the competition. By implementing the tips, walkthroughs and brownie points mentioned in this article, you can improve your website’s UX, build trust among potential customers, drive sales and turn your website into an unstoppable sales machine.