Do you run your eCommerce platform without automation? If yes, it is time to rethink your strategies. You see, automation has so many benefits. The most obvious is the time-saving aspect. Jobs that would take hours or days can now move a lot faster.
The removal of dependence on humans increases efficiency. No more having to contend with sick off or inattentive employees.
Have you wondered about the ineffectiveness of some of your marketing strategies? Take the example of email marketing. There could be an issue with audience segmentation. The other is lack of personalization or the inconsistency of the send-outs.
What about your content management? Does the marketing team find it challenging? Are they unable to come up with relevant material? Do you find that despite churning out articles, your SEO remains lacking?
Source: 7 E-Commerce Marketing Tasks That Have To Be Automated