Managing a gym means attracting members and getting them to join the facility because they enjoy being there. The gym must prove why they are a great place to work out in order to bring in new members. Discover ten innovative fitness marketing strategies to help grow your gym membership.
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Work With a Professional
Whether a company has a dedicated marketing team or management tries to handle it, hiring a marketing firm is the first step to success. A professional gives marketing campaigns a consistent feel to brand a business while making it more trustworthy and appealing to consumers.
Another way to connect with current and potential customers is blogging. Creating informative content attracts the target audience to a gym’s website. Plus, often, consumers share helpful blog articles, helping to drive more traffic to the site.
One of the most significant resources a gym has is its current members. Offer incentives to members who get others to sign up for gym memberships. Think beyond a small discount on their membership and offer fitness vacations, workout gear, and equipment. Utilizing scheduling software for fitness classes can incentivize gym members to participate in a wider variety of classes by offering convenient and easy-to-use tools for booking and managing their workouts, leading to increased attendance rates and member satisfaction.
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Get to Know SEO
Understanding search engine optimization (SEO) is crucial for succeeding today. Work with a marketing professional to understand SEO basics and apply them to all your content, including blogs, social media posts, and website articles.
Featured Gym Member
Staying connected with current members and offering them value encourages them to renew their memberships. Maintain excellent customer relationships by having a featured gym member every month. Plus, showcasing another member’s success inspires others to join the gym or continue their membership.
Free Training Day
Another way to bring in gym members is by offering a free training day to get them started. Send out promotional materials providing a free personal training session or fitness classes to reach local consumers and get them to try your gym. Plus, these types of strategies help the gym collect contact information for consumers who may be interested in joining later.
If one day doesn’t seem like enough, try offering a free trial membership to the gym for seven days or two weeks. Offering trial memberships provides an opportunity for new members to explore the facility with a trainer, get a training session for free or at a discount, and participate in classes. If the visitor doesn’t join after the trial ends, stay in touch with informative updates and discount offers to encourage them to take action later.
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Social Media Marketing
Social media marketing is an effective way to brand a gym and reach out to local fitness enthusiasts. Post informative updates on sites such as Facebook and YouTube, including instructional fitness videos and healthy tips. Encourage visitors to share the content to reach even more potential members.
Once considered a trend, influencer marketing is here to stay. Reaching out to local influencers is an excellent way to spread the word about the gym and get more people interested in joining. Consider offering influencers an incentive to promote the gym, such as a free trial membership.
Email and Text Marketing
Finally, email and text marketing are effective ways to communicate with current gym members and people interested in joining. Stay in touch via email and text to let consumers know you are always ready to help them meet or exceed all their fitness goals.