Why is branding so important?
When you walk down the aisle looking for soda, there are probably at least 20 types, even in a small store. But you only recognize a few.
Branding is what makes you remember logos, names, and businesses. On top of it, you associate certain emotions to certain brands. We buy certain things based on how they make us feel.
Think about luxury brands such as Rolex or Versace.
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The name alone sends a message. This type of message can be sent via blogging about your business as well. The best part is that you choose what colors you want to use to paint your brand.
In this post, I will show you 4 ways you can use blogging to connect with your audience and build a memorable brand.
1. Make yourself known in your niche
If you want to break into the coaching, for example, you should aim to get recognized as the best coach in your niche.
Most people search for help online. What’s a better place to promote your products or services and share bits of your knowledge than on a website?
When you create a blog, you immediately get identified by your readers. They recognize you by a certain label—and as I mentioned above, you get to choose the label.
Depending on what you talk about and the words you use to describe yourself, you get to be remembered or forgotten by your website visitors.
Keep in mind, that the best way to become an authority in your niche is to share valuable insights. The blog should definitely reflect your personality but not be focused on you.
2. Build a connection with your audience
Long forgotten is the days when just being a faceless company would do the trick.
Nowadays, most people have more options to choose from. Unless you hold a monopoly in your niche, people won’t buy from you if they have a choice.
The truth is that your audience wants to feel like they’re part of something bigger, that they contribute to the growth of a company that stands for the right things.
A good example is a growing interest in activism as a marketing tactic by many companies. When you find a way to tell your story in a way that’s relatable to your audience, they’re more likely to buy from and you and spread the word about you as well.
So if you have a sad story to share, share it. If you’re a rebel, show it. Sure, criticism will not be late to the party, but the connections you build are far stronger than any criticism you get.
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3. Network with other bloggers
Blogging is not all about being in competition with others. As a matter of fact, guest posting on other blogs can bring you a lot of exposure.
The trick to get your name on other blogs with a link back to your website is to email other influencers in your niche with an irresistible offer. Don’t try to ask for favors. They probably get requests like that often. Instead, help them out with unique, high-quality content they can’t produce themselves.
For example, you can work on a video along with a guest post or you can bring on the table new insights on your industry that nobody talked about before.
Keep in mind that branding is all about the feelings and the values you associate yourself with. Your brand voice, the design used on your blog, and the photos you post on social media are all clues of who you are and what you stand for. So make sure that all of your marketing efforts are going in the same direction and are consistent over time.
If you want to find out more about how you can start blogging professionally, check out this guide for more information.