- Advertisement -
Wednesday, July 8, 2020
Home Marketing How the Pros turn Blogs into Brands

How the Pros turn Blogs into Brands

- Advertisement -

Take a moment to think about your favourite famous blogger. Then ask yourself exactly where they started off. They likely started exactly where you find yourself now: With a great concept or idea and a computer hooked up to an internet connecting, blogging about something they love. But then they did something else. They turned it into more than just a blog. They turned it into a brand. Here’s how you can follow their example and do the same thing for yourself:



1. Starting a blog with a theme

When you’re starting a blog, you’ll want to pick your subject – or, if you want to sound a bit more fancy saying it, your niche. Start a blog with a specific topic, whether it’s your experiences as a handyman (or woman) in the ‘hood or a blog about your experiences building a guitar – or regular posts about baking cupcakes from home. You need an eye-catching topic that you have plenty to say about, and that people would love to read about. When you’re building a solid brand, you can consider this step one. With us? Great.

2. Posting regularly

If you want to go from being just a blogger to turning your blog into a brand you can sustain for a long time, you’ll want to make sure that you post regularly. Always keep an eye on the newest things happening in your industry, and always give readers something they can take away from your blog in terms of content. This means that they check back. Regular posting also ensures that there’s something worthwhile for them to check back for. If you’re building a brand, this is vitally important. 


3. Introducing merchandising

Going from a blog to a brand involves a little more than just posting blog posts that hook your readers. You have to go a little further than that. For blogs that have turned into brands, one of their most important steps was introducing the presence of merchandising to their blog – usually in the form of branded merchandise for fans of the blog, though many times also in the form of other products that readers of the blog will find interesting. This is one way to go from being a blog to becoming a brand.

4. Selling through your blog

Now, merchandising and products aren’t the only thing you can sell through your blog. You can also sell blog space to affiliate marketers who want to promote their product and can use your readership platform to do it – this involves some collaboration, but can also help to build your brand and expose you to new readership. You can also sell advertising, if you have some space on your blog and can find a product that you really like to fill the advertising space. Why not? It’s all contributing to becoming a brand.


5. Promoting your blog via interviews

You can also promote your blog by getting some media attention for it. Contact local papers, radio stations and newspapers and promote your blog through some interviews – have them ask a few questions about your blog and you might end up with some entirely new fans. This is a really great way to promote your blog in the long run, and people will always like a blog that they can put a face to – interviews give you a chance to interact with your readership on a completely new level. Remember to always let readers know when interviews will be appearing so already-existing fans can keep an eye out for the interviews when they happen as well! Publicity is great – almost always.

- Advertisement -


Please enter your comment!
Please enter your name here

- Advertisement -

Stay Connected


Must Read

A Guide To Business Turnover And How To Calculate It

Every entrepreneur wants to know where his/her business stands at a particular point of time. In this case, it will be wise to use...
- Advertisement -

What is Entrepreneurial Marketing?

What is Entrepreneurial Marketing? Perhaps, you may be interested to know what it is all about. It is considered to be more of a...

Boosting Your Company’s Green Potential

Making your business eco-friendly has a number of benefits – from helping Mother Earth to showing the world what an amazing and considerate person...

Leverage Your Writing Skill Towards Startup Success

Entrepreneurs need to wear many different hats. The procedural aspect of running a business must be complemented by soft skills, which can be bad...

All Time Random Articles

Digital Marketing Vs. Traditional Marketing: Which One Is More Efficient?

Every business has the same goal - to develop and grow. Reaching new clients and retaining the existing ones is not a simple task....

Best passive income ideas that will give you financial freedom!

Having a full-time career is not a guarantee that your income will be adequate for your needs. This is where the help of passive...

Interesting Information Technology Solutions for Small Businesses

The demand for reliable information technology solutions is on the rise! Big or small, every business needs to work with a smart IT solution,...

Top 10 Indian Startup Incubators and Accelerators Of 2017

Business incubation has been identified as a means of meeting a variety of economic and socioeconomic policy needs, which may include job creation, fostering...

How to write a great follow-up email to a meeting

It’s a good question. I come across different opinions all the time. Some folks say it isn’t important, while others say it is. Personally,...
- Advertisement -
Select Language »