Lanyards are a cord or a strap worn around the neck that’s typically made from polyester or another soft material and has a logo or a design printed on it.
If you’re looking to increase brand awareness, create a great impression and advertise your brand, there’s no better way to do it than with a lanyard. It’s an effective way to advertise your business logo, and can draw attention with ease. Here are some other ways how lanyards can help corporate organisations.
1. Helps with identifying employees
If the corporate organisation has numerous employees, it can be difficult to remember everyone’s names and whether they’re currently working for the company.
Lanyards can help with that confusion as it helps to provide a clear indication of the name of the employee, which department they’re from and what company they work for. While lanyards are great for employees, however, they can also be used for guests visiting the organisation.
Are lanyards in Australia common? They certainly are, and there are numerous companies that have their own corporate lanyard.
2. Helps create a great impression
Recruiting and retaining talent isn’t an easy feat for any organisation. With a good amount of competition within the current landscape, it’s important that the onboarding process is both seamless and professional.
There are numerous companies that currently provide a welcome pack to new employees to help them feel comfortable. This welcome pack consists of a t-shirt, USB, pen, and of course, a lanyard.
First impressions matter, and a lanyard can help employees feel welcome and allow them to recognise their fellow colleagues better.
3. Advertise your brand
While lanyards certainly help with identifying employees and creating a good impression, the sneaky truth about lanyards is that they’re also one of the best ways to advertise your brand. Whenever employees travel, host events or meet new clients they will always be wearing their lanyard around their neck.
In some instances, employees might also be wearing them to and from work for convenience purposes. In those instances, they will also be exposing your brand to the public. There is also an element of professionalism in wearing a lanyard and it can certainly draw a good amount of attention.
Since everyone is wearing lanyards with the same design, it helps whoever is in charge of security to identify employees better. Not only does it minimize the risk of intruders coming into the company, but for additional security, tags can also be attached to the lanyards for scanning purposes.
The benefits of lanyards
As seen from the above, there are a plethora of benefits of having lanyards in your corporate organization. Not only do they help with quick identification, but they also create a fantastic first impression and can help with both advertising and security.
There’s also no harm in having some fun with the design of the lanyard. While you can incorporate your company’s logo, you can also add company colours, or even change it up during special occasions.