If you have a business website, getting traffic will probably be your biggest concern because this is the single most important parameter that influences sales. Running a PPC campaign is the easiest and most effective way to drive qualified traffic for your business. Small businesses running these paid campaigns usually focus on Google AdWords because their budgets are limited.
However, if you are one of those, it is time to open up to the idea of embracing Bind Ads. This advertising platform has been less popular than AdWords because of a comparatively limited reach but can still be justified as a worthwhile expense even for small organizations. Here are some reasons that you should consider investing in Bing Ads as a part of PPC campaign for your small business.
Provides cost-effectiveness
When compared to Google AdWords, Bing Ads emerge as a more cost-effective option. High competition on Google makes the average CPC rates incredibly steep, which may not be viable for small business owners who are just starting with PPC. However, Bing has much cheaper CPC rates because the competition is lesser on this platform and this means that businesses can expect better positions with smaller investments. Additionally, Bing ads are able to secure better positions as compared to their Google counterparts. This translates into higher click-through rates (CTRs) and more conversions for the business.
Enables easy import of campaigns from AdWords
As a small enterprise, you may not want to incur resources for creating new PPC campaigns on Bing. The best part is that you do not need to do this while advertising here because it allows you to import AdWords campaigns directly. The process is hassle-free because most items import seamlessly though there are a few that you would need to review. These include bids and budgets, targeting options and negative keywords as these parameters differ for both the advertising platforms.
Enhances device targeting options
Another reason for prioritizing Bing for your PPC campaign is that you get the freedom to adjust bids for diverse devices, including tablets and mobile devices. This means that you have the flexibility to increase or decrease the bid for traffic coming from tablets, smartphones and desktops. Further, you can target mobile searches alone and opt out of tablet and desktop searches completely. Overall, this gets you the advantage of saving money on your campaigns by concentrating only on the devices of your choice.
Offers demographics control
Besides the ability to target specific devices, Bing Ads also empower you with demographics control. This means that you can decide the age and gender demographics of the audience who can see your ads. Demographic-based targeting is useful for the enterprises that have well-established buyer personas with a specific age and gender in a higher number in their audience. A more targeted approach is always helpful for small businesses as they can design effective campaigns even with limited budgets.
Gives access to Bing Ads Intelligence
If you are a small business owner who wants to explore the true value of Bing Ads for your business, this article is a helpful read. Beyond cost-effectiveness and control, this platform gives you access to Bing Ads Intelligence, a powerful tool that serves marketers in more than one way. It makes keyword research faster and smarter as it enables you to work with extensive lists of keywords. You can leverage it to research keyword and bid estimates as well as evaluate keyword-specific metrics such as impressions, clicks, CPC and CTR.
Extends beyond Bing and Yahoo
Even though Bing may not be as popular as Google, it is still a futuristic platform that powers search for Apple’s Siri and Amazon’s Kindle. Additionally, it is the default search engine on PCs. This means that Bing Ads go beyond Bing.com and Yahoo! when it comes to fetching traffic for your business, which can be of great value if you are still aspiring for growth. It is capable of bringing customers irrespective of the device or operating system they use.
Ensures greater reach
Bing Ads make a great option for small businesses that want to improve their search ranking because they open the opportunity to explore the major market share (an estimated 33 percent) that is not served by Google Ads. The industry segments that have witnessed the Bing boom include financial services domain, e-commerce and the businesses that target an older demographic. If you are running one of these businesses, you should definitely not miss on the opportunity of greater reach provided by this platform.
Opens your business to a global audience
Another reason that you should opt for Bing Ads is that it can open up your small business to a global audience. The platform has a global footprint, with billions of users across the globe. Despite the fact that it faces strong competition from Google, it continues to hold strong with some ardent followers still prioritizing it over the rivals. By choosing Bing Ads, you get connected with this huge audience base and have better chances to sell across the globe.
Offers expert support
Ad campaigns with Bing are easy to set up and manage because you get access to personalized advice from experts. The platform offers active support and you can avail it to answer queries as well as find ways to drive more leads using these campaigns. This is another major advantage that comes for small businesses opting for this platform.
Brings powerful tools and extensions
In addition to expert support, the availability of some powerful tools and extensions makes Bing a useful platform for small enterprises. There are certain tools that bring ease and flexibility in the management of campaigns, while there are some ad extensions that enable you to leverage social media to engage the potential customers and extend your outreach as well.
Seeing these extensive benefits of Bing Ads, they definitely emerge as an excellent option for small businesses. You can start your PPC journey with this platform or create an optimal mix of Bing Ads with Google AdWords to get the best results for your business.
