Did you know 87 percent of consumers will start to search for a product online? If you want to figure out how to get your company online, we can help.
In this guide, we’ll go over ways to boost your business’s online presence.
Want to learn more? Keep reading.
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1. Create an Easy-to-Navigate Website
To begin building your online presence, start with a website that’s easy to use. You can use a free website tool to make your first website and use the template.
Having a professional site is an essential asset for your business. On your website, you can share what you offer. You’ll list where you’re located, who you are, and how an interested customer can contact you.
You can generate organic traffic. Direct interested clients from other social media platforms to your website.
You could also work with a professional web design company. Once you have your website, consider working with app developers.
2. Blog and Attract New Customers
Blogging will help you generate traffic to your website. People might not know if they want to buy a product or service from you yet, but they can learn more about your business.
As a blogger, you can also establish some credibility. Aim to post a new blog weekly.
You will educate your new customers about your company’s service or product. Blogging often will also boost your site’s visibility online.
After you finish your article, make sure you add a call-to-action to your posts. Visitors can subscribe to your blog. Subscribers will get a notification for every new article.
Collect leads and offer your new customers ways to get information from your company.
3. Try Guest Posting
If you’d like a bigger audience to see your content, create content for existing sites and blogs. Introduce your company name and connect with an audience from your niche.
Write a guest blog and pitch it to another website or blog in your area. If the site accepts your post, you’ll get a link back to your website. Links to your website will also help with search engine optimization.
4. Build Your Social Media Platforms
Social media is a vital business tool. Improve your search engine rankings with your social media accounts. Connect with your audience and increase traffic to your website.
Build your Twitter, Instagram, and Facebook platforms. Make sure to post often, and consider cross-linking your blog posts.
Answer any follower or customer questions you receive. Your company will appear responsive and credible.
Hire a social media manager. This way, they will post valuable content on a schedule and respond to questions.
5. Consider Paying for Ads
Organic traffic will take time to build. As a small business, you might need to invest in short-term methods.
Google Ads are a top place to start if your audience is searching the web for your solution or product.
If you’re not there yet, try social media ads. With a targeted ad that makes an impression, you could gain the interest of new customers.
6. Capture Web Prospects Information
Let’s talk about the importance of traffic and visibility and how they drive revenue. You can generate customers or leads from your website with a conversion tool.
Add a pop-up widget to your website. There, you can collect email addresses. You can send out offers and promotions to convert them into buying customers.
7. Try Email Marketing
Once you convert website traffic to leads, nudge the customer into buying something. Email marketing is essential for online marketing.
Millennials prefer communications from companies to come through their inbox.
With an email campaign, you can communicate with existing and new customers. A lot of email marketing tools are either free or inexpensive.
Consider experimenting by sending our newsletters with promotions and recent blog posts. You can use marketing automation if you don’t have a lot of free time to focus on digital marketing.
8. Maintain and Grow Relationships With a CRM
Email marketing is beneficial when you send targeted and personalized emails. You can use a customer relationship management or customer database system.
Your CRM will store information about your customers, prospects, and leads. You can keep track of customers’ interactions and find new sales opportunities.
9. Try Word of Mouth
When you impact customers in a positive manner, you might see repeat purchases.
After providing excellent customer service, customers give testimonials or leave fantastic reviews. New customers might have received a recommendation from a current customer.
Make sure you are always working hard to provide top customer service. Ask customers to share the word about your business.
10. Host a Webinar
Invite new customers to sign up for a short online course for free. Webinars tend to last between 30-60 minutes long. You can provide answers related to your company.
Boost your credibility and gain new sales and leads.
11. Work With an Influencer
Influencers have credibility in your industry and massive followings. Influencer marketing has become more popular because some accounts have millions of followers. Draw attention to your business with their help.
Do you know of a high-profile influencer in your niche? Reach out to a few influencers to see if they might boost your service or product.
Their follower base will learn more about your business. You might find new customers because they trust the influencer endorsing it.
Now You Know How to Promote Your Company Online
We hope this guide on building your business’s online presence was helpful. Get your company online by creating an excellent website. Connect with new and old customers on your social media accounts.
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