These days, E-Commerce Businesses have been gaining popularity among the mass. This, in turn, has led to the adoption of inbound advertising strategies. HiubSpot’s Co-Founder and CEO, Brian Halligan had coined this term. Since then, it is considered to be an effective strategy used to attract customers towards your business. Such efforts when properly implemented have been helping companies across the globe to enhance their inbound efforts.
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Top 10 reasons for growing significance of Inbound marketing
1. Attracts traffic:
Without web traffic generation, no business can survive and dream to expand. Hence, this strategy should be part of your business marketing efforts. Two vital parts are SEO and Content Marketing. They can drive traffic towards your site. They are also long-term strategies not requiring investing a fortune to derive the results. Besides this, it ensures getting highly targeted traffic.
2. Highly effective:
Traditional outbound marketing generally involves conventional methods like billboards, advertising, etc. This strategy is much more effective. When compared to outbound marketing, inbound type offers better ROI. The reason is, users find the latter type to be less intrusive. However, ads could spoil users’ overall experience.
3. Improves brand reputation:
Brand Awareness is very much crucial for business success. Outbound marketing is stated to be promotional. It only helps to derive customers. But inbound strategies help achieve two objectives simultaneously. It attracts customers, thereby driving sales as well as offers more niche authority to your brand.
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4. Works effectively at all funnel stages:
Your entire sales funnel is sure to be benefitted by adopting inbound strategies! Buyer can have experience a wonderful shopping journey right from awareness to purchase stage. Blogs posted allows your customers to enter the sales funnel well-informed. At the same time, case Pay per click, studies and reviews improves conversion.
5. Qualified leads:
Leads are crucial for the growth of E-Commerce Businesses. Qualified leads are those customers who are searching for the type of products or services that you deal in. Your created content allows them to identify your brand when required. Hence, they will be more interested to find out what you offer, thus enabling quick conversion.
6. Avoid pushing customers:
Outbound marketing involves pushing people with the objective to increase customers. The opposite is done by inbound strategy. It provides guidance and assistance to those seeking solutions. Your services/products are placed as a tool to solve their problem. Thus, your potential lead will identify your brand as a solution to their needs.
7. Saves time:
Adopting strategies like Pay per click is both affordable and time-saving. Outbound marketing requires carrying out multiple marketing campaigns. It includes social media posts, display ads, emails, etc. But with inbound strategy, you create content once and optimize the same for SEO. Once done, you can expect it to offer consistent results.
8. Develops relationships:
With inbound strategy, it is possible to develop relationship with customers quickly. This can be done without showing the intention of generating sales. Rather, what seems to be a sales pitch in outbound marketing, it will appear as if providing information/education to the audience in inbound type!
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9. Integrated campaigns:
Brand promotion is possible across diverse channels and platforms. It ranges from social media to search engines. You may even choose your preferred channel and integrate them. Thus, you can create Brand Awareness and provide your audience with an omnichannel experience.
10. Enhanced personalization:
In outbound strategy, marketing material is customized based on your buyer persona’s demographics. In case of inbound type, personalization can be of a high level. You may choose to leverage marketing automation tools to get vital information on your audience. Accordingly, CTAs and content can be changed.
Need for inbound strategy
You need to adopt both outbound and Inbound marketing strategies to reach your set business objectives.