There are different new inventions of technology that have made people entirely dependent upon them, and people cannot consider their lives without them. The mobile phone is one of the products that has made the lives of people easier and is used for different purposes. The passage of time and inventions in technology have made mobile brands much more unusual and attractive to people.
There are scores of brands prevailing in the market that offer different models with different specifications and are sold according to the features offered in them. A few of the mobile brands are luxurious and are considered status symbols in society, while a few cheap brands are also available for people with a limited budget. People are becoming more conscious of having the best mobile device to use for different purposes and to attain the best results from it.
These days, there are several reputed companies offering different types and models of smartphones to fit all budgets and requirements.
1. Samsung
Samsung Electronics is the creation of a popular South Korean company that is quite reliable. It boasts accuracy, performance, and cost-efficiency. It currently holds the top spot and has annual sales of over 219.5 million.
A few popularly sold models are the Galaxy S10, S20, S10e, S11, Galaxy Note 9, Note 10, Note 10+, S9+, S9, Note 8, Fold, Fold 2, M31, Z Flip, M21, Note 10 Lite, A71 5G, A90 and M40. These Mobile Brands Phones are made from premium materials, and wireless charging, is affordable, available in various exciting colors, lightweight, and slim. The price is around $900 to $1400.
Its business model focuses mainly on vertical supply chain integration and boosting production volume. A fortune is spent on capital expenditures and R&D. Some logistical certainty is still controlled by this company.
Galaxy M01 is the latest launch from this brand on June 2, 2020. It features a 5.71” touchscreen display with 720p x 1560p resolution and an Octa-core Qualcomm Snapdragon 439 processor with 3GB of RAM. Internal storage provided is 32GB, which is expandable to about 512GB using a microSD card.
For the camera, it has f/2.2, 13 megapixels, and f/2.4, a 2-megapixel primary camera on the rear, and for selfies, a 5-megapixel front shooter. Powered by 4000 mAh, it runs on Android 10. Weighing 168 grams, it measures about 147.5 x 70.9 x 9.8. It has dual SIM with nano-slim slots. GPS, Wi-Fi, Bluetooth, Micro-USB, USB OTG, 4G, 3G, and FM are a few connectivity options provided. Phone sensors include an accelerometer, a Sensor and a face unlock.
2. Huawei
Huawei Mobile Brands currently occupies the second position in the world and is a popular Chinese MNC as well as an ICT (Information and Communication Technology) leading global provider of smartphones and infrastructure devices. 80+% of the telecom companies in the world’s top 50 are known to work with this company. Its annual revenue is about $122 billion.
It has introduced models like the P30 Pro, Mate X, Mate 20 Pro, P20 Pro, P20, Mate 20, Mate 20 X, Mate 10 Pro, Mate 20 Lite, and P Smart Pro. Prices are around $500 to $900.
This company earns its revenue through service fees and sales. Intellectual properties, technologies, supply chain networks, materials, storage infrastructure, distribution, physical retail chains, online stores, and websites are regarded as key resources for earning revenue.
Huawei Enjoy 20 Pro is considered to be its latest launch. It is powered by an Octa-core 2GHz MediaTek Dimensity 800 processor with 6GB of RAM. Internal storage provided is 128 GB, expandable to about 256 GB using a microSD card.
There is a 48MP (f/1.8) combined with an 8MP (f/2.4) and 2MP (f/2.4) primary camera present on its rear. For selfies, there is a 16MP front shooter. It runs on Android 10 and has a powerful 4000mAh battery. Weighing 192 grams, it measures about 160 x 75.32 x 8.35. It has dual SIM slots, accepting Nano-sim.
A few connectivity options offered are GPS, Wi-Fi, USB Type C, Bluetooth 4G & 3G. Phone sensors include a fingerprint sensor, face unlock, accelerometer, compass magnetometer, gyroscope, and ambient light sensor.
3. Apple iPhone
Apple Mobile Brands is an American MNC that is said to develop, design, and distribute consumer electronics, online services, and computer software. It is also credited with launching the first smartphone brand, ‘iPhone’, with the iOS operating system. The top models are the iPhone 11 Pro, 11, 12, XR, XS, XS Max, 8, and SE.
The phones offered are bigger in size, faster face ID, long battery life, colorful OLED screens, the new tool provided for portrait shots, camera enhancements, large screen size, etc. As of FY 2019, it earned $26,017.4 crore. The price range is around $999–$1449.
It has a well-focused business strategy with an emphasis on user experience, integration, and design. All products launched by this brand work exceedingly well with one another.
However, it is not compatible with competitors’ products, thus compelling users to find it difficult to change to another brand. The iPhone lineup makes three-quarters of its revenue, thus making this company single-product dependent.
The iPhone 12 and iPhone 12 Pro Mobile Brands are expected to launch this year. Features are a new physical design, 6.1”, 6.7” and 5.4” sizes, a triple-lens 3D camera, 5G connectivity, all OLED displays, and an A14 chip.
Also, you find refurbished mobiles selling very fast as new mobile launches; for example, the PhoneBot company sells refurbished iPhones at very low prices.
4. Xiaomi
This Chinese MNC manufactures smartphones, laptops, mobile apps, bags, earphones, trimmers, MI televisions, shoes, fitness bands, etc. During its early days, it faced several challenges and overcame it.
Some popular Mobile Brands are the Xiaomi Mi9, Mi 8 Pro, Mi Mix 3, Mi 9T Pro, Pocophone F1, Mi8 Pro, Mi8, Mi Mix 25, Mi 8 Lite, Mi A2, Mi A Lite, and Mi Note 3. As of Q3 of 2019, it earned about $494 million. The price range is between $335 and $707. Registering with a Mi account provides free cloud storage space of 5GB. Its full-screen gesture is just awesome and it has scheduled power on and off.
This company describes its business model as a triathlon model, which comprises internet services, hardware, and new retail. Focused hardware, a unique customer experience, good design, high quality, and innovation are emphasized.
Redmi 9C Mobile Brands is the latest to launch on June 30, 2020. It features a 6.53” touchscreen display with 720p x 1600p resolution. This Octa-core MediaTek Helio G-35 processor-powered phone has 3GB of RAM. The internal storage offered is 32GB, expandable to about 512GB using a microSD card. It has a 13 MP (f/2.2) combined with a 2 MP (f/2.4) and a 2 MP (f/2.4) primary camera designed on its rear.
For selfies, there is provided 5mp front shooter. Powered by a 5000mAh battery, it runs on Android 10, weighs about 196 grams, and measures around 164.9 x 77.07 x 9. It has a dual sim with a nano-sim slot. A few connectivity options include Bluetooth, wi-fi, active 4G on its SIM cards, micro-USB, 4G, and 3G. Phone sensors include a fingerprint sensor and face unlock.
5. OPPO
Guandong Oppo Mobile Telecommunications Corporation Limited is called Oppo for short. This Chinese mobile communications and consumer electronics company has introduced electronic devices and Blu-ray players. A few popular models are the Oppo F15, A31, A5, A9, Reno2, F7, F5, F3, A71, F5 Youth, A83, F9 Pro, F11 and F9.
This company also owns the Vivo brand and is a subsidiary of BBK Electronics Corp. The price range is around $999.99–$1442. Its revenue in FY19 was Rs. 21,500 crore. Features are better performance, storage, super display, charging, camera quality, etc.
This company claims to have a simple but focused approach with regard to is advertising & marketing strategy. Their primary focus is to develop products or clones that have similar features. Benfen’s concept is claimed to be the guiding strategy for the company, which is to do things right.
Reno 4 Pro Mobile Brands are the latest launch by this company, scheduled for June 6, 2020. It features a 6.5” touchscreen display and an Octa-core Qualcomm Snapdragon 765G processor. There is 8GB of RAM and expandable internal storage of 256 GB. It has 48 MP, 13 MP, and 12 MP primary cameras designed on its rear, while for selfies there is a 32 MP front shooter.
Powered by a non-removable 4000mAh battery, it runs on Android 10. Having dual SIM slots, it accepts nano-sim. A few connectivity options are GPS, wi-fi, USB Type C, 4G, 3G, and FM. Phone sensors include an in-display fingerprint sensor and face unlock.
6. Vivo
BBK Electronics owns Vivo Communication Technology Company Limited and is a popular Chinese technology company. It manufactures and designs smartphones & accessories in China, along with online services and software. It was in 2011 that it entered the smartphone business.
A few popular models are the Vivo V17 Pro, Z1x, S1 Pro, V17, Z1 Pro, S1, U20, V15, U10 and Y11. Its unique features are enhanced RAM space, a better display and battery, and superior-quality audio & camera. In FY19, it managed to earn Rs. 38,276 crore. The price range is around $200 to $500.
As per claims made by the management, long-term investment is considered to be the real strategy, which is sure to provide better revenue.
Vivo V19 Neo Mobile Brands is the latest launch from this Mobile Brands on June 15, 2020. This smartphone has been designed with a 6.4” touchscreen display and 1080p x 2400p resolution. Octa-core Qualcomm Snapdragon 675 processor is what powers this phone. It has 8 GB of RAM and 128 GB and an internal storage space of 128 GB.
Its camera is a 48 MP (f/1.8), 2 MP (f/2.4), 8 MP (f/2.2), and 2 MP (f/2.4) primary camera present on its rear. For selfies, there is a 32MP front camera. Powered by a 4500mAh battery, it runs on Android 10. Weighing about 176 grams, it measures about 159.01 x 74.17 x 8.54.
7. Motorola
Motorola, Inc. Mobile Brands was established in 1928 and is an American MNC. Later in 2011, it was divided into two independent public firms named Motorola Solutions & Motorola Mobility. A few popular models are the Motoral Mate X, Razr, One Zoom, One Action, Z4, One Macro, G8 Plus, Moto Z3, One Vision, G7, Z2 Force, G7 Power, and G7 Plus.
The price range is around $150 to $1666. Revenue for FY19 is Rs. 1,972.8 crore. Its unique features are enhanced battery life, a hardy phone, good camera quality, a better display & storage space.
The marketing and sales model of this company consists of several direct sales carried out by its in-house sales team. Larger accounts as well as sales carried out via the company’s channel partners are primarily focused upon.
One Fusion is the latest to launch on July 2, 2020. It features a 6.52” touchscreen display with 720p x 1600p resolution. Octacore Qualcomm Snapdragon 710 processor powers this phone. There is offered RAM of 4GB and internal storage space of 64GB, expandable through a microSD card.
With regards to the camera, it has 48MP, with 8MP, 5MP, and 2MP primary cameras present on its rear, and for selfies, it has an 8MP front shooter. Android 10 runs on this phone and is powered by a non-removable 5000mAh battery. Its weight is 202 g and it measures about 164.96 x 75.85 x 9.4. It has dual SIM options with nano-sim slots. A few connectivity options include Bluetooth, GPS, wi-fi, USB Type C, Active 4G, FM 4G & 3G.
8. Lenovo
This Chinese MNC is known to manufacture and sell tablets, servers, smartphones, electronic storage devices, and other items. A few popular models are the Lenovo P2, Z2 Plus, K6 Power, Vibe K5 Note, Vibe K5, A5, Z5, Z5 Pro, Z5 Pro GT and Z5s. More RAM, storage space, in-display fingerprint scanner, large battery, fast charging ability, and enhanced screen space The price range is around $53 to $267.
One effective business strategy that it has been implementing in recent years is “Protect & Attack”. It combines both offensive and defensive elements. It aspires to grow internationally. For this, it tries to leverage all acquired assets while expanding sales in emerging markets. Two other interrelated business models are also referred to as ‘relationship’ and ‘transactional’ business models.
The A7 is the latest launch from this brand, designed with a 6.09” touchscreen display and a 720p x 1560p display at 320 ppi. A 1.6GHz octa-core Unisoc SC9863 processor powers this phone, along with 2GB of RAM. For cameras, there is a 13 MP, 2 MP primary camera designed on its rear, along with a 5 MP front shooter to capture selfies.
Android 9 Pie runs on this phone, supported by a 4000mAh removable battery. It has a micro-sim slot. A few connectivity options offered are Bluetooth, GPS, wi-fi, 4G, 3G, and FM. Phone sensors include a compass magnetometer, a fingerprint sensor, an accelerometer, and a proximity sensor.
9. LG
LG Corpn. Mobile Brands Previously known as Lucky-Goldstar, it is considered a popular South Korean MNC. It manufactures chemicals, electronics, smart TVs, and telecom products. A few popular models are LG K41S, W10 Alpha, K51S, K61, V502 ThinQ 5G, G8X ThinQ, Stylo 5, G7 Plus ThinQ, V30 Plus, etc. Q4 of 2019 saw revenue of $1.12 billion.
The price range offered is around $200–$500. Plenty of screen space and an expansive FullVision display offer more viewing space. Crystal clear lens, Cine Video Mode, Face Recognition, etc.
The latest marketing strategy adopted by this company is that all its future low & mid-range mobile phones are likely to be developed with Original Design Manufacturer (ODM) vendors. It is likely to help enhance the cost structure and increase cost competitiveness. This is achievable through the optimization of production sites and the reduction of fixed costs.
The recent launch of this brand is the LG V60 ThinQ 5G. It weighs about 218 grams and measures approximately 169.3 x 77.6 x 8.9. It runs on Android 10 and has a screen size of 6.8”. Its resolution is 1080p x 2460p. It is powered by a Snapdragon 865 and has 8GB of RAM and 128GB of internal storage. It is powered by a 5000mAh battery. The front camera is 10 MP, and the rear camera is dual, 13 MP and 16 MP.
10. Nokia
Nokia Corp. Mobile Brands are Finnish MNC in information technology, telecommunications, and consumer electronics. It is also regarded as a pioneer in mobile phones. Popular models are Nokia 2.3, 110, 6.2, 220 4G, 2.2, 4.2, 3.2, PureView, 8.1, etc.
A few interesting features offered in its phones are incredibly low prices, frequent software updates, solid hardware, good display, hardy phone, sufficient storage space, chipset, etc. The price range is around $200 to $400. It earned a revenue of €23.315 billion in 2019.
This company can be termed an amazing example of having a business model that transformed significantly with changing environmental dynamics. It followed three business models, namely, Nokia Corp. 87, Nokia & 87, and Nokia Corp. 95.
Nokia 9 PureView is considered to be the latest launch from this brand. Weighing about 172 grams, its dimensions are 155 x 75 x 8. It runs on Android 9 and has a 5.9” screen size. Its resolution is 1440p x 2880p. It is powered by a Snapdragon 845 with internal storage space of 128GB and 6GB of RAM and supported by a 3320 mAh battery. The rear camera designed is 12mp, & a 20mp front camera.
Knowing about them will help you make a wise decision when buying a smartphone.
