Alexander Boykov, founder and CEO of Buzzweb, is no stranger to establishing successful businesses. Alexander left university when he was 19 to start his first company. In Timeweb he had 120 employees and 150,000 customers and is one of the top-3 Russian hosting providers.
In 2016 they explore the influencer marketing industry, prepared the basis for the service and tested the scaling channels. And in 2017 the platform was launched and decided to explore business the international scene.
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According to the majority of marketing researchers, influencer marketing is the most efficient way to increase brand awareness and drive sales. eMarketer states that each $1 spent brings the advertiser $6.85. However, to see that return, marketers must be able to identify and secure partnerships with the proper influencers, which is among the major challenges of influencer marketing industry.
In response to that challenge, Buzzweb AI-powered influencer marketing platform was born to help advertisers identify the influencers most relevant to their brand and audience and engage with them. In contrast to other influencer marketing platforms, Buzzweb developed both the AI-search tool, as well as managed service, saving advertisers time and money.
Smart search tools
The service was launched in February 2017. $1.2 million were invested into the project.
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Headquartered in San Francisco, there are 10 full-time team members of programmers and experts running clients influencer marketing campaigns, with plans to expand to 20 employees by the end of the year.
With both brand and agency clients, Buzzweb runs successful campaigns not only for the traditional influencer industries– lifestyle and beauty– but also for finance and telecom. Buzzweb is keen on promoting complex and high-tech products and services.
Buzzweb is a AI-powered influencer marketing platform that brings brands & agencies together with best performing micro influencers averaging 5-400K followers.
10K+ verified handpicked influencers
- US/UK creators with a total reach of 60M+ audience
- 6% average engagement rate of the content our influencers create
- 22 categories of influencers including beauty, travel, pet, business, etc.
- Advertisers rate the creators they have collaborated with, thus identifying the most engaging ones for others
- Account selection tool lets users set the influencer category, number of followers and country.
- Primary audience targeting tool enables users to apply the filter based on the influencer’s followers’ demographics: gender, age, country, and city.
- Users can also search by keywords and #hashtags to find the most relevant influencers.
- AI-powered influencer audience search allows users to find the most relevant influencers based on their profile of Instagram followers or competitors’ Instagram page followers.
That’s the easiest way for brands & agencies to run their influencer marketing campaigns. Let our experts handle your social media promotion and help you secure the best results.
Buzzweb AI-powered platform solves the problems of influencer marketing industry, which are identifying and reaching out to the relevant for brand influencers. Buzzweb grows your brand awareness and drives sales. Try it and benefit.