Social media is a huge tool for any business. You might not think that it applies to something like a cleaning business, which exists in the physical world rather than the digital world. Actually, you can use social media to spread the word and grow your client base very effectively. Here are some tips you need to follow.
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1. Set up clear accounts
The first step is to get your accounts set up. You need to have a username which tells everyone what you are about, preferably the name of your cleaning business. Then you need to fill out your profile details correctly. This means having a profile picture and header image where relevant. Then you need to write a bio about your business, add in all the details you are asked for, and link to your website. If you don’t have a professional website, you need to get one set up.
2. Populate your accounts
Once you have your accounts fully set up so you look like a professional business, you need to start populating them with posts. You can go crazy at first and post multiple times on the first day. Three or four posts are appropriate for Facebook or LinkedIn; for Twitter and Instagram, up to nine posts can work. As for Pinterest, you can create a few boards and put on hundreds of pins if you want! The point is to make it look like you are already using the account, rather than having it be blank when people come to look.
Remember these rules when posting: only use high-quality images; add value with your comments or captions; share other posts rather than only promoting your business; incite engagement by asking questions or giving a call to action; use hashtags on Instagram and Twitter; and don’t post it if it isn’t relevant.
3. Create a posting schedule
Next, you need to make sure that your accounts don’t go quietly. The easiest way to do this is by setting up a posting schedule via a service like Buffer or Hootsuite. These services allow you to schedule posts in advance for all of your social networks, including Instagram, which is a lot of work off your plate. You can spend twenty minutes here at the start of the week and not have to worry about it again until the same time next week.
4. Be responsive
Finally, now that you have your accounts set up and you are posting regular, good quality content, you will start to get some engagement. People will like your posts, follow you, and leave comments. Be sure to reply to everyone and go and like other peoples’ posts as well. You can also follow people back if you want to.
Most importantly, keep an eye on your private messages and respond to them as quickly as possible, as you may receive requests from new clients. The most important thing is to keep the conversation going. This way, your account will be boosted in the algorithm, more people will see your posts, and you have a higher chance of attracting new clients.
You don’t have to spend money on social media adverts in order to make social accounts work for you. It requires a little bit of hard work, but once you get into the rhythm, you will be ready to go. You can even set your accounts on a business phone, so you get all your notifications in one place and can respond to them more easily!
Melanie Saunders is a blogger and content manager at 1300 Rubbish – experts in the field of rubbish and junk removal. Personally, a huge fan of sustainability and green living.